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Exam (elaborations)

FDM chapter 11(PR) Exam Questions With Correct Answers.

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FDM chapter 11(PR) Exam Questions With Correct Answers. Public relations professionals are referred to as ________, both inside and outside the media industries. - answerflacks Which of the following would now be considered a pseudo-event? - answerthe Boston Tea Party Who was the first presidential press secretary? - answerAmos Kendall What did the Declarations of Principles argue? - answerPublic relations practitioners should be providers of information. The first large-scale public relations effort in the United States was - answerintended to shape public opinion following the nation's entry into World War I. The books The Hucksters and The Man in the Gray Flannel Suit are important because - answerthey provided readers with a highly negative picture of the public relations industry. What factor especially influenced the role of public relations in American society? - answergrowth of the middle class Any group of people with a stake in an organization, issue, or idea is known as a - answerpublic. What is lobbying? - answerdirectly interacting to influence elected officials or government regulators and agents Roughly what percentage of the American public feel that the public relations industry sometimes presents misleading information in order to benefit its clients? - answer85 percent What is a focus group? - answera group of a targeted public that is interviewed for research Community and government officials and leaders of pressure groups are likely targets of which form of public relations? - answerpublic affairs A creative specialist - answermakes co

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