FDM Mass Comm Exam2 Questions With Correct Answers.

FDM Mass Comm Exam2 Questions With Correct Answers. What was significant about John Campbell's Boston News-Letter? - answerIt established the newspaper in the American Colonies. Why was Benjamin Day's New York Sun so successful? - answerIt was full of crime and entertainment news. What was the North Star? - answerThe most significant African American newspaper before the civil war. Why was the creation of wire services so significant to the new business? - answerIt was cheaper for newspapers to use wire services instead of sending the reporters out into every location. Why is it ironic that Joseph Pultizer founded the prize for excellence in Journalism that bears his name? - answerBecause his paper was a part of a competition for the most sensational news stories that debased journalism. What is the difference between the number of newspapers bought every day by Americans in 1970 versus today? - answerIn 1970, Americans bought 62 million papers; today, the buy 40 million. A story that is written primarily to attract readers to a web site and boost the site's traffic revenue as opposed to being genuinely informative is known as - answerclick bait Non Profit new rooms have- - answerbecome an important source of hard news as newspapers have closed or reduced staff. How many American cities are served by at least one Spanish-Language publication? - answer130 In what year did the internet surpass print newspapers as a source of news? - answer2009 Why is the number of readers of hard-copy alternative presses on the decline? - answerbecause the so-called alternative content is not considered so alternative on the web. EXAM STUDY MATERIALS July 29, 2024 12:59 PM What is one reason so many advertisers choose newspapers to buy ad space? - answerBecause newspapers tend to have the kind of readers that advertisers covet as an audience. What is the main argument for joint operating agreements for newspapers? - answerIf cities only have a single newspaper, there are no conflicting opinions to add diversity to the news. Roughly what percentage of Americans between the ages of 18 and 34 read a print or online newspaper daily? - answer29% Where are the most important stories placed on the front page of newspapers? - answerAbove the fold and to the left In addition to technology, what is the principal factor contributing to the changes that newspapers face? - answerThe readers In what ways are newspapers lowering the barrier between writing and advertising? - answer1) To make more money, papers are asking writers to promote products instead of news. 2) Some news departments answer to sales managers rather than editors. What is a fundamental problem in readership faced by newspapers in the United States? - answerThe age group in the United States that most reads newspapers becomes smaller each year. Why are newspapers financially burdened by adding a free internet edition when it is produced so inexpensively? - answer1) Readers stop buying print editions when they can get free online subscriptions. 2) Newspapers still need to print costly paper editions. During American colonial times, a broadside was - answerA single-sheet announcement or account of events from England. What were major effects that the penny press had on the field of journalism? - answer1) Newspaper companies generated new income based on their advertising potential. 2) Newspapers became less concerned about business news and more about local news. 3) Newspaper coverage began to be designed to appeal to the masses. The New York Morning Herald debuted the __________________ system to ensure getting the best stories from around the country and the world. - answerCorrespondent What was true concerning the outcome of the Zenger trial? - answer1) Zenger went free because his lawyer argued for something to be consid