female relationshipsChallenge 2: Sexual attractionChallenge 3: Jealousy Components of good research - Core variables in the Theory of Planned Behavior - -Psychological theory that links beliefs to behavior. -Three core components, namely, attitude, subjective norms, and perceived behavioral control, together shape an individual's behavioral intentions. Core variables in the Theory of Reasoned Action - -Used to explain and predict behavior based on attitudes, norms and intentions. -construct of TRA are: behavioral beliefs, evaluations of behavioral outcomes which leads to attitude, then normative beliefs, motivation to comply which leads to subjective norms. Cultural change and stability - -Cultures are not static -They evolve, develop, and change.But deep structures are stable: these are basic things that hold us together (shared experiences). Cultural influences - Historical, geographical, and familial factors that affect assessment and intervention processes. Definition of a campaign (what is required) - Generate effects in a large number of people within a specific period of time and through an organized set of communication activities. In health communication, translation is often needed, Scientific information is complicated...how do we make it easier f or people to understand. Many theories help guide us in the process. Extrinsic inducements (Motivations) - A motivation that arises from an outside source. -You do something to gain an external rewardEX: You are motivated to work a job because you are being paid. Game Theory - Players are rational beings -We are approaching it from a perspective that is logical and rational based -Takes out emotion - focuses on an algorithm - moves and counter movesi.e. negotiationAim to maximize gains and minimize lossesFocuses on moves and count er moves High -Context communication - (Seen in Japan, China and Africa) -Meaning is best conveyed through the context such as social roles, nonverbal channels, receiver -
oriented (Indirect talk) -Imply and rely on context. Impact of nonverbal communication on our attitudes and behavior - The act of affecting or inspiring change in others' behaviors and attitudes by way of tone of voice or body language and other