[Date]
COM2602
Assignment 1
Semester 2 2024
QUESTIONS WITH COMPLETE ANSWERS
,COM2602 Assignment 1 Semester 2 2024
QUESTION 1
COMMUNICATION IN THE ORGANISATION
1.1 There is a debate between communicators in the field of organisational
communication regarding the role of communication. Some commentators view
communication as a tactical activity in the organisation, manifested in such
practices as public relations or advertising. On the other hand, other
communicators argue that, in fact, communication has a strategic role in the
organisation. Taking this scenario into consideration:
1.1.1 Discuss the concept of strategy and its extensions. (15)
1.1.2 Explain whether communication has a strategic role or not. (10) [25] 16
1.1.1 Discuss the Concept of Strategy and Its Extensions (15)
Concept of Strategy:
Strategy is a comprehensive plan to achieve long-term goals. It involves setting
objectives, analyzing competitive environments, and allocating resources to gain a
competitive advantage. Strategies are vital for guiding organizations towards their
visions and missions.
Extensions of Strategy:
1. Corporate Strategy:
o Definition: Focuses on the overall scope and direction of an
organization. It determines the markets or industries the organization
should compete in.
, o Example: Decisions about diversification, mergers and acquisitions,
and resource allocation across business units.
2. Business Strategy:
o Definition: Concerns how an organization will compete in a
particular market. It involves positioning, competitive advantage, and
responding to market changes.
o Example: Differentiation or cost leadership strategies.
3. Functional Strategy:
o Definition: Deals with the specific actions and goals of individual
departments or functions within the organization.
o Example: Marketing strategies for product promotion, HR strategies
for talent acquisition and retention.
4. Operational Strategy:
o Definition: Involves the day-to-day operations necessary to achieve
tactical objectives and support higher-level strategies.
o Example: Production schedules, quality control measures, and
logistics management.
5. Strategic Planning:
o Definition: A systematic process of envisioning a desired future and
translating this vision into broadly defined goals and a sequence of
steps to achieve them.
o Example: Annual strategic planning sessions where leadership
reviews and updates the strategic plan.
COM2602
Assignment 1
Semester 2 2024
QUESTIONS WITH COMPLETE ANSWERS
,COM2602 Assignment 1 Semester 2 2024
QUESTION 1
COMMUNICATION IN THE ORGANISATION
1.1 There is a debate between communicators in the field of organisational
communication regarding the role of communication. Some commentators view
communication as a tactical activity in the organisation, manifested in such
practices as public relations or advertising. On the other hand, other
communicators argue that, in fact, communication has a strategic role in the
organisation. Taking this scenario into consideration:
1.1.1 Discuss the concept of strategy and its extensions. (15)
1.1.2 Explain whether communication has a strategic role or not. (10) [25] 16
1.1.1 Discuss the Concept of Strategy and Its Extensions (15)
Concept of Strategy:
Strategy is a comprehensive plan to achieve long-term goals. It involves setting
objectives, analyzing competitive environments, and allocating resources to gain a
competitive advantage. Strategies are vital for guiding organizations towards their
visions and missions.
Extensions of Strategy:
1. Corporate Strategy:
o Definition: Focuses on the overall scope and direction of an
organization. It determines the markets or industries the organization
should compete in.
, o Example: Decisions about diversification, mergers and acquisitions,
and resource allocation across business units.
2. Business Strategy:
o Definition: Concerns how an organization will compete in a
particular market. It involves positioning, competitive advantage, and
responding to market changes.
o Example: Differentiation or cost leadership strategies.
3. Functional Strategy:
o Definition: Deals with the specific actions and goals of individual
departments or functions within the organization.
o Example: Marketing strategies for product promotion, HR strategies
for talent acquisition and retention.
4. Operational Strategy:
o Definition: Involves the day-to-day operations necessary to achieve
tactical objectives and support higher-level strategies.
o Example: Production schedules, quality control measures, and
logistics management.
5. Strategic Planning:
o Definition: A systematic process of envisioning a desired future and
translating this vision into broadly defined goals and a sequence of
steps to achieve them.
o Example: Annual strategic planning sessions where leadership
reviews and updates the strategic plan.
