[Date]
COM2601 Assignment 1
Semester 2 2024 - DUE
August 2024
QUESTIONS WITH COMPLETE ANSWERS
, COM2601 Assignment 1 Semester 2 2024 - DUE August 2024
Question 1
1.1 Define and describe organisational culture. (8)
1.2 According to Neher (1997), Miller (2003) and Jones (2007), members of an
organisation can fulfil various network roles. Select an organisation of choice and
identify three network roles that are present in this organisation. Supplement your
answer by providing examples of each of these network roles. (6)
Question 2
Describe the advantages and disadvantages of the humanistic management
approach in the context of organisational communication. (6)
Question 3
You are a communication specialist for a leading communications agency. You
have been asked to conduct research on the organisational communication at the
national broadcasting corporation of South Africa. Name and discuss the main
steps of the research proposal that you would follow. Provide examples of
activities under each step.
COM2601 Assignment 1 Semester 2 2024
Question 1
1.1 Define and describe organisational culture. (8)
Organisational culture refers to the shared values, beliefs, norms, and practices that
shape the social and psychological environment of a business. It is the collective
COM2601 Assignment 1
Semester 2 2024 - DUE
August 2024
QUESTIONS WITH COMPLETE ANSWERS
, COM2601 Assignment 1 Semester 2 2024 - DUE August 2024
Question 1
1.1 Define and describe organisational culture. (8)
1.2 According to Neher (1997), Miller (2003) and Jones (2007), members of an
organisation can fulfil various network roles. Select an organisation of choice and
identify three network roles that are present in this organisation. Supplement your
answer by providing examples of each of these network roles. (6)
Question 2
Describe the advantages and disadvantages of the humanistic management
approach in the context of organisational communication. (6)
Question 3
You are a communication specialist for a leading communications agency. You
have been asked to conduct research on the organisational communication at the
national broadcasting corporation of South Africa. Name and discuss the main
steps of the research proposal that you would follow. Provide examples of
activities under each step.
COM2601 Assignment 1 Semester 2 2024
Question 1
1.1 Define and describe organisational culture. (8)
Organisational culture refers to the shared values, beliefs, norms, and practices that
shape the social and psychological environment of a business. It is the collective
