20
20
EPM Praktische Opdracht
,Hogeschool Tio – HEM2
Docent: J. Pals
1
, Inhoud
1. Algemeen concept............................................................................................................... 3
1.1 Doelstellingen................................................................................................................ 3
1.2 Het concept.................................................................................................................... 4
1.3 De customer journey......................................................................................................5
2. Financiën............................................................................................................................. 7
2.1 Cost Breakdown Structure.............................................................................................7
2.2 Begroting........................................................................................................................ 8
2.3 Liquiditeitsbegroting.......................................................................................................9
2.4 Verdienmodel................................................................................................................. 9
3. Organisatie........................................................................................................................ 10
3.1 WBS en OBS...............................................................................................................10
3.2 Gantt Chart..................................................................................................................11
4. Marketing.......................................................................................................................... 12
4.1 SWOT-Analyse............................................................................................................ 12
4.2 Promotieplan................................................................................................................ 12
5. Draaiboek + Floorplan.......................................................................................................14
6. Eindafrekening + Evaluatie................................................................................................18
6.1 Eindafrekening............................................................................................................. 18
6.2 Evaluatie ROI...............................................................................................................20
2
20
EPM Praktische Opdracht
,Hogeschool Tio – HEM2
Docent: J. Pals
1
, Inhoud
1. Algemeen concept............................................................................................................... 3
1.1 Doelstellingen................................................................................................................ 3
1.2 Het concept.................................................................................................................... 4
1.3 De customer journey......................................................................................................5
2. Financiën............................................................................................................................. 7
2.1 Cost Breakdown Structure.............................................................................................7
2.2 Begroting........................................................................................................................ 8
2.3 Liquiditeitsbegroting.......................................................................................................9
2.4 Verdienmodel................................................................................................................. 9
3. Organisatie........................................................................................................................ 10
3.1 WBS en OBS...............................................................................................................10
3.2 Gantt Chart..................................................................................................................11
4. Marketing.......................................................................................................................... 12
4.1 SWOT-Analyse............................................................................................................ 12
4.2 Promotieplan................................................................................................................ 12
5. Draaiboek + Floorplan.......................................................................................................14
6. Eindafrekening + Evaluatie................................................................................................18
6.1 Eindafrekening............................................................................................................. 18
6.2 Evaluatie ROI...............................................................................................................20
2
