, Question 1 1.1 Critically discuss three of the six normative media
theories that influence the making of policy for the media and the
three normative terms that can be used in democracies to reassess
these media theories. (25) 1.1 Discuss professional media ethics
with specific reference to professionalisation and the influence of
the sociopolitical structure. (20) [45]
1.1 Three Normative Media Theories and Normative Terms in
Democracies
Normative Media Theories
Normative media theories provide frameworks that guide how
media should operate within a society. Three influential normative
media theories are:
1. Authoritarian Theory
o Overview: This theory posits that media should serve
the state and is controlled by the ruling authorities to
maintain social order and stability. The government
exercises direct or indirect control over media content
and operations.
o Influence on Policy: Media policies under this theory
emphasize censorship, state ownership, and regulation
to prevent dissent and maintain the status quo. This
often leads to restrictive laws and regulations that limit
freedom of the press and expression.
o Critique: This approach can suppress dissent and
restrict the public's access to information, undermining
democratic principles.
2. Libertarian Theory
theories that influence the making of policy for the media and the
three normative terms that can be used in democracies to reassess
these media theories. (25) 1.1 Discuss professional media ethics
with specific reference to professionalisation and the influence of
the sociopolitical structure. (20) [45]
1.1 Three Normative Media Theories and Normative Terms in
Democracies
Normative Media Theories
Normative media theories provide frameworks that guide how
media should operate within a society. Three influential normative
media theories are:
1. Authoritarian Theory
o Overview: This theory posits that media should serve
the state and is controlled by the ruling authorities to
maintain social order and stability. The government
exercises direct or indirect control over media content
and operations.
o Influence on Policy: Media policies under this theory
emphasize censorship, state ownership, and regulation
to prevent dissent and maintain the status quo. This
often leads to restrictive laws and regulations that limit
freedom of the press and expression.
o Critique: This approach can suppress dissent and
restrict the public's access to information, undermining
democratic principles.
2. Libertarian Theory
