DPR3702 Assignment 1
Semester 2 2024 - DUE 16
August 2024
[Company address]
,DPR3702 Assignment 1 Semester 2 2024 - DUE 16 August 2024
UNIT 1: PUBLIC RELATIONS PRACTICE IN CAMPAIGN ORGANISATIONS AND
PRESSURE GROUPS In learning unit 1, you learnt about public relations in campaign
organisations and pressure groups and different tactics used to practise public relations
in this context. According to Fourie and Cant (2017:236), “to plan and manage PR
campaigns effectively, it is necessary for the practitioner to evaluate the context and
industry that PR takes place in, since it can differ from organisation to organisation”.
Using this background and the knowledge you gained, answer the questions and apply
your answers to the practical task below.
QUESTION 1: PUBLIC RELATONS IN CAMPAIGN ORGANISATION AND PRESSURE
GROUPS
1.1 You have been appointed by the Council for the Advancement of the South African
Constitution (CASAC), whose mandate is to ensure that the Constitution of South Africa
is advanced and not violated by any state institution. Using the description by Tech and
Yeomans (2009), discuss why CASAC is classified as a campaign organisation. Do not
reproduce the definition of a campaign organisation from the content but use the
aspects of the definition to answer this question. (5)
1.2 Identify two actions taken by CASAC as a campaign organisation in the past 5 years
to advance their strategic objectives. In your discussion mention the action and the
steps CASAC took to make sure the issue was resolved. (8)
, 1.3 Identify and discuss four public relations tactics that CASAC can use to advance
their strategic objective as a campaign organisation in South Africa. (12)
Question 1: Public Relations in Campaign Organisation and Pressure Groups
1.1 CASAC as a Campaign Organisation
To discuss why CASAC is classified as a campaign organisation, we need to refer to
the aspects described by Tech and Yeomans (2009). A campaign organization typically:
1. Has a Clear Mission: CASAC’s mission is to advance and protect the South
African Constitution.
2. Advocates for Change: CASAC seeks to influence policy and decision-making
to ensure constitutional adherence.
3. Engages with Stakeholders: CASAC interacts with various stakeholders
including government institutions, civil society, and the public to promote
constitutional values.
4. Uses Strategic Communication: CASAC employs strategic communication to
raise awareness and educate the public about constitutional issues.
5. Mobilizes Public Support: CASAC encourages public participation and support
through campaigns, events, and initiatives aimed at safeguarding the
Constitution.
These aspects demonstrate that CASAC is indeed a campaign organization dedicated
to a specific cause with structured efforts to achieve its goals.
1.2 Actions Taken by CASAC in the Past 5 Years
Semester 2 2024 - DUE 16
August 2024
[Company address]
,DPR3702 Assignment 1 Semester 2 2024 - DUE 16 August 2024
UNIT 1: PUBLIC RELATIONS PRACTICE IN CAMPAIGN ORGANISATIONS AND
PRESSURE GROUPS In learning unit 1, you learnt about public relations in campaign
organisations and pressure groups and different tactics used to practise public relations
in this context. According to Fourie and Cant (2017:236), “to plan and manage PR
campaigns effectively, it is necessary for the practitioner to evaluate the context and
industry that PR takes place in, since it can differ from organisation to organisation”.
Using this background and the knowledge you gained, answer the questions and apply
your answers to the practical task below.
QUESTION 1: PUBLIC RELATONS IN CAMPAIGN ORGANISATION AND PRESSURE
GROUPS
1.1 You have been appointed by the Council for the Advancement of the South African
Constitution (CASAC), whose mandate is to ensure that the Constitution of South Africa
is advanced and not violated by any state institution. Using the description by Tech and
Yeomans (2009), discuss why CASAC is classified as a campaign organisation. Do not
reproduce the definition of a campaign organisation from the content but use the
aspects of the definition to answer this question. (5)
1.2 Identify two actions taken by CASAC as a campaign organisation in the past 5 years
to advance their strategic objectives. In your discussion mention the action and the
steps CASAC took to make sure the issue was resolved. (8)
, 1.3 Identify and discuss four public relations tactics that CASAC can use to advance
their strategic objective as a campaign organisation in South Africa. (12)
Question 1: Public Relations in Campaign Organisation and Pressure Groups
1.1 CASAC as a Campaign Organisation
To discuss why CASAC is classified as a campaign organisation, we need to refer to
the aspects described by Tech and Yeomans (2009). A campaign organization typically:
1. Has a Clear Mission: CASAC’s mission is to advance and protect the South
African Constitution.
2. Advocates for Change: CASAC seeks to influence policy and decision-making
to ensure constitutional adherence.
3. Engages with Stakeholders: CASAC interacts with various stakeholders
including government institutions, civil society, and the public to promote
constitutional values.
4. Uses Strategic Communication: CASAC employs strategic communication to
raise awareness and educate the public about constitutional issues.
5. Mobilizes Public Support: CASAC encourages public participation and support
through campaigns, events, and initiatives aimed at safeguarding the
Constitution.
These aspects demonstrate that CASAC is indeed a campaign organization dedicated
to a specific cause with structured efforts to achieve its goals.
1.2 Actions Taken by CASAC in the Past 5 Years
