TXST Marketing 3343 Natesan exam with 100% correct solutions 2024

Choiceboard correct answers An interactive, Internet-enabled system that allows individual customers to design their own products and services by answering a few questions and choosing from a menu of product or service attributes (or components), prices, and delivery options Collaborative filtering correct answers A process that automatically groups people with similar buying intentions, preferences, and behaviors and predicts future purchases Personalization correct answers The consumer-initiated practice of generating content on a marketer's Web site that is custom tailored to an individual's specific needs and preferences. Permission Marketing correct answers The solicitation of a consumer's consent (called opt-in) to receive e-mail and advertising based on personal data supplied by the consumer. Additionally, customers are given the option to opt-out, or change the kind, amount, or timing of information sent to them. Finally, their customers are assured that their name or buyer profile data will not be sold or shared with others. Customer Expierence correct answers The sum total of the interactions that a customer has with a company's Web site, from the initial look at a home page through the entire purchase decision process. Context correct answers A Web site's aesthetic appeal and functional look and feel reflected in site layout and visual design. Content correct answers Applies to all digital information on a Web site, including the presentation form—text, video, audio, and graphics. Custimization correct answers The ability of a site to modify itself to, or be modified by, each individual user. Connection correct answers The network of linkages between a company's site and other sites. These links are embedded in the Web site; appear as highlighted words, a picture, or graphic; and allow a user to effortlessly visit other sites with a mouse click. Communication correct answers The dialogue that unfolds between the Web site and its users. It should be interactive and individualized, much like a personal conversation. Community correct answers User-to-user communications, hosted by the company, that enables virtual communities, such as the Huggies Baby Network, hosted by Kimberly Clark and the Harley Owners Group (HOGs) hosted