[Company name]
MNG3701
Assignment 2
Semester 2 2024
(620712) - DUE 16
September 2024
QUESTIONS AND ANSWERS
, MNG3701 Assignment 2 Semester 2 2024 (620712) - DUE 16 September 2024
Conduct An Internet Search And Access The Vodacom Group Limited Integrated
Report For The Year Ended 31 March 2022.
Questions
1 a) Explain the importance of analysing the micro-environment. Briefly explain any
three approaches that can be used to analyse the micro-environment.
b) Use the information in the case-study to Identify two strengths and two weaknesses.
1. a) Importance of Analysing the Micro-Environment
Analysing the micro-environment is crucial for businesses as it helps them understand
internal and immediate external factors that can affect their operations and strategies. It
allows companies to:
1. Identify Strengths and Weaknesses: By examining internal factors, businesses
can identify areas where they excel and areas that need improvement.
2. Understand Market Dynamics: It helps in understanding customer needs,
supplier dynamics, and competitive landscape, enabling better strategic
decisions.
3. Adapt to Changes: Companies can quickly respond to changes in their
immediate environment, such as shifts in consumer preferences or new
competitor strategies.
Three approaches to analyse the micro-environment include:
MNG3701
Assignment 2
Semester 2 2024
(620712) - DUE 16
September 2024
QUESTIONS AND ANSWERS
, MNG3701 Assignment 2 Semester 2 2024 (620712) - DUE 16 September 2024
Conduct An Internet Search And Access The Vodacom Group Limited Integrated
Report For The Year Ended 31 March 2022.
Questions
1 a) Explain the importance of analysing the micro-environment. Briefly explain any
three approaches that can be used to analyse the micro-environment.
b) Use the information in the case-study to Identify two strengths and two weaknesses.
1. a) Importance of Analysing the Micro-Environment
Analysing the micro-environment is crucial for businesses as it helps them understand
internal and immediate external factors that can affect their operations and strategies. It
allows companies to:
1. Identify Strengths and Weaknesses: By examining internal factors, businesses
can identify areas where they excel and areas that need improvement.
2. Understand Market Dynamics: It helps in understanding customer needs,
supplier dynamics, and competitive landscape, enabling better strategic
decisions.
3. Adapt to Changes: Companies can quickly respond to changes in their
immediate environment, such as shifts in consumer preferences or new
competitor strategies.
Three approaches to analyse the micro-environment include:
