DPR3702 Assignment 1 (DETAILED ANSWERS) Semester 2 2024 - DISTINCTION GUARANTEED

DPR3702 Assignment 1 (DETAILED ANSWERS) Semester 2 2024 - DISTINCTION GUARANTEED - DISTINCTION GUARANTEED - DISTINCTION GUARANTEED Answers, guidelines, workings and references .... UNIT 1: PUBLIC RELATIONS PRACTICE IN CAMPAIGN ORGANISATIONS AND PRESSURE GROUPS In learning unit 1, you learnt about public relations in campaign organisations and pressure groups and different tactics used to practise public relations in this context. According to Fourie and Cant (2017:236), “to plan and manage PR campaigns effectively, it is necessary for the practitioner to evaluate the context and industry that PR takes place in, since it can differ from organisation to organisation”. Using this background and the knowledge you gained, answer the questions and apply your answers to the practical task below. QUESTION 1: PUBLIC RELATONS IN CAMPAIGN ORGANISATION AND PRESSURE GROUPS 1.1 You have been appointed by the Council for the Advancement of the South African Constitution (CASAC), whose mandate is to ensure that the Constitution of South Africa is advanced and not violated by any state institution. Using the description by Tech and Yeomans (2009), discuss why CASAC is classified as a campaign organisation. Do not reproduce the definition of a campaign organisation from the content but use the aspects of the definition to answer this question. (5) 1.2 Identify two actions taken by CASAC as a campaign organisation in the past 5 years to advance their strategic objectives. In your discussion mention the action and the steps CASAC took to make sure the issue was resolved. (8) 1.3 Identify and discuss four public relations tactics that CASAC can use to advance their strategic objective as a campaign organisation in South Africa. (12) QUESTION 2: PRACTICAL GUIDELINES FOR PRPs As the public relations officer for CASAC, you have been tasked to organise a celebration of the 28 years of the South African Constitution. You will be working with the Department of Justice and Constitutional Development in South Africa. Create a public relations calendar of events for the month of July 2024 detailing the PR activities you will organise to achieve the strategic objectives of this celebration. Use a table to develop the PR calendar of events. (15) QUESTION 3: DEVELOPING A PUBLIC RELATIONS STRATEGY Freedom of expression is one of the rights enshrined in the Constitution of the Republic of South Africa and it is also a universal human right. It gives effect to the right to citizens to express themselves, including expressing their political, cultural and religious views, among others. You have been appointed by the Department of Communication and Digital Technologies working with Government Communication and Information Systems (GCIS) in South Africa to develop a campaign strategy to educate and create public awareness about freedom of expression during elections. Your strategy must include the following aspects: 3.1 Theme: You must create your own theme for the campaign. (2) 3.2 Objectives: Identify three communication, public relations and media related objectives. (6) 3.3 Tactics: List five public relations tactics you will use to achieve your objectives. (10) 3.4 Budget: Develop a budget with all PR and communication items you will need for your campaign and budget allocations. Use a table to draft the budget. (8) 3.5 Evaluation: How will you evaluate your objectives and the overall campaign success? (4) UNIT 2: PUBLIC SECTOR COMMUNICATION (GOVERNMENT COMMUNICATION) QUESTION 4: GOVERNMENT COMMUNICATION STRATEGY You have recently been appointed as the head of communications in the Department of Cooperative Governance and Traditional Affairs by the newly appointed minister. You have been tasked to organise a welcome ceremony to welcome the new minister and deputy ministers in your department. Use the government communication strategy in the handbook to plan for this event. Your event strategy must include the following: 4.1 Two objectives (4) 4.2 Messengers (4) 4.3 Communication channels (6) 4.4 Stakeholder segmentation (8) 4.5 Monitoring and evaluation tools to assess the effectiveness of the event (4) QUESTION 3: SELF-REFLECTION 3,1 What is the most important information and what are the most important skills you have learnt from this learning unit? 3.2 What were the main challenges you encountered as you worked through the learning unit?