Marketing 4500 FINAL EXAM QUESTIONS WITH COMPLETE SOLUTIONS 2024

Marketing 4500 FINAL EXAM QUESTIONS WITH COMPLETE SOLUTIONS 2024 Which of the following is a characteristic of direct marketing? - Correct Answer Products sold directly to the consumer What is an important source of demographic information for many direct marketers? - Correct Answer US Census The Prizm segmentation system organizes consumer information according to what criteria? - Correct Answer Zip-Codes What is data mining? - Correct Answer Using statistical formulas to find ideal customer type Which of the following is not a type of direct marketing media? - Correct Answer All of the above are direct marketing media Databases are often prioritized in terms of recency, frequency and - Correct Answer monetary tansactions The use of direct marketing has increased in recent years because of all of the following reasons except: - Correct Answer expansion of indoor malls What is the main objective for direct marketing? - Correct Answer making the sale What is one of the main disadvantages of using direct marketing media? - Correct Answer Image problems All of the following have contributed to the growth of direct marketing EXCEPT: - Correct Answer postage rate increases One of the reasons for the recent, rapid growth of direct marketing in America is - Correct Answer increased use of consumer credit cards All of the following factors have contributed to the increased attractiveness of direct marketing EXCEPT: - Correct Answer attractiveness of malls for family entertainment