PUR 4801 Test 1 Complete Questions And Correct Detailed Answers.

Strategy and planning - correct answer 1. Understanding thoroughly your organizations business operations, cultures, and goals 2.Learning as much as possible about the publics on which your client depends on for success 3. Putting that understanding and knowledge together to make a formal strategic plan Public relations process - correct answer 1. Research to define the problem or opportunity 2.Analysis and planning to devise a strategy 3. Communication, action, and relationship building 4.Evaluation to determine results and decide what to do next or differently Analysis and Planning to create goals - correct answer Setting appropriate and SMART goals Specific Measurable Attainable Realistic Time Sufficient The behavioral public relations model - correct answer 1. Awareness 2. Latent desire to act (engage in social trial) 3. Triggering event (motivates stakeholders) Motivate people to - correct answer 1. Do something 2. not do something 3. let you do something Five step PR strategy for planning and programming - correct answer 1. Go Direct: go to important people who's support is needed for success. 2. Key stakeholders: they are interested and can give supportive behavior 3. Opinion leaders: publics don't act alone, they're stimulated by opinion leaders 4.Using members of the organizational family: involve employees at all levels 5. Local: all issues are local Persuasion model - correct answer 1. Create "dissatisfaction of the status quo" 2. Offering the program as a viable option to the status quo 3. Presenting the benefits of adopting the new idea and the consequences of rejecting it 4. Modeling the designed behavior Two way symmetrical tool - correct answer understanding the needs and wants of the subject and public and then shaping the organizations decisions and actions to meet that need. using bargaining, negotiation, and conflict-resolution strategies to effect change in the ideas, attitudes, and behaviors of both the organization and its publics for mutual benefit Rules of effective employee relations - correct answer 1. Employees must be told first 2. Tell the bad news with the good 3. ensure timeliness 4. Employees must be informed on subjects they consider important. 5. Use media that employees trust Trust - correct answer 1. openness 2. shared values 3. consistency of words and actions 4. appreciation 5. feedback 6. autonomy : give employees respect and allow them to work without breathing down their necks Societal change when communication isn't enough - correct answer affect mores. they are the informal truths which we all live. they are subject to change easily. they help determine what society will or will not accept. some mores can be made into laws if in place long enough (ex . smoking indoors) engineers solution Southwest Airlines and AirTran merger - correct answer The both shared the same core beliefs in terms of culture of employees first and treating customers right. SWA had media relations, employee relations, and social media in one group which helped them achieve one clear voice. SWA had established an Internal Communicators Exchange which allowed them to communicate with all pro communicators weekly. SWA communication program designed with employee surveys and research. Both companies used their own communication vehicles for at least six months before consolidation. made a social media handbook so employees have guidelines and are all on one page. CEO spends tie with employees in field and delivers annual speeches. Have a Companywide Culture Committee made up of employees from all work groups and locations. Build morale and appreciate and recognize hard work. Ranked 17th in employee choice awards in 2011.