SME3 Review Questions with
Complete Correct Answers | Grade
A+
Which of the following describes the Social Community Zone?
a. It can be thought of as the 'relationship zone'.
b. Key activities include collaboration and conversation.
c. Social networks focus on acquiring and maintaining relationships.
d. We often converse and collaborate around content.
e. All of these.
Ans: E
Which of the following does not represent a way in which social networking sites vary?
a. Audience of specialization.
b. The social objects that mediate the relationships among members.
c. Degree of decentralization.
d. Degree of specialization.
e. Network structure.
Ans: E
,______ are the community vehicles that house and enable social social engagement.
a. Internal social networks.
b. External social networks.
c. Social networking sites.
d. User generated networking sites.
e. Microblogs.
Ans: C
It is useful to compare social networks and to understand how their defining dimensions
affect our ability to market brands within the social space. This is particularly relevant as
users utilize more social channels for ______.
a. Commercial purposes.
b. Specialized purposes.
c. Social purposes.
d. Professional purposes.
e. None of these.
Ans: b
Which of the following best describes the term 'social sharing'?
a. A site that consists of broadcast updates to your news feed.
,b. News feed that social networks use to establish an ongoing point of connection between
network nodes.
c. A tool for reminding someone to socialize.
d. Features that provide people with the tools they need to reveal elements of their digital
identities.
e. A feature that highlights the best participants who contribute to sites.
Ans: d
In a social network, people show their loyalty through simple acts such as 'liking' brands on
their Facebook page or 'joining' a sponsored group. This type of loyal following in an online
community is also known as which of the following?
a. Message internalization.
b. Return on emotion.
c. Earned reach.
d. Fandom.
e. Brand engagement.
Ans: D
In scandal some fans may feel that they relate to one or more of the characters. This is most
likely an example of which fandom characteristic?
a. Emotional engagement.
, b. Self-identification.
c. Cultural competence.
d. Auxiliary consumption.
e. Production.
Ans: A
People can simply acknowledge a brand or they can work with a brand to develop new
products. This continuum is also known as which of the following?
a. Brand profile.
b. Derivative branded content.
c. Brand engagement.
d. Friendvertising.
e. Participatory advertising.
Ans: c
Which of the following are online display ads that incorporate user data in the ad or in the
targeting of the ad and enable some form of social interaction within the ad unit or landing
page?
a. Social engagement ad.
b. Social ads.
Complete Correct Answers | Grade
A+
Which of the following describes the Social Community Zone?
a. It can be thought of as the 'relationship zone'.
b. Key activities include collaboration and conversation.
c. Social networks focus on acquiring and maintaining relationships.
d. We often converse and collaborate around content.
e. All of these.
Ans: E
Which of the following does not represent a way in which social networking sites vary?
a. Audience of specialization.
b. The social objects that mediate the relationships among members.
c. Degree of decentralization.
d. Degree of specialization.
e. Network structure.
Ans: E
,______ are the community vehicles that house and enable social social engagement.
a. Internal social networks.
b. External social networks.
c. Social networking sites.
d. User generated networking sites.
e. Microblogs.
Ans: C
It is useful to compare social networks and to understand how their defining dimensions
affect our ability to market brands within the social space. This is particularly relevant as
users utilize more social channels for ______.
a. Commercial purposes.
b. Specialized purposes.
c. Social purposes.
d. Professional purposes.
e. None of these.
Ans: b
Which of the following best describes the term 'social sharing'?
a. A site that consists of broadcast updates to your news feed.
,b. News feed that social networks use to establish an ongoing point of connection between
network nodes.
c. A tool for reminding someone to socialize.
d. Features that provide people with the tools they need to reveal elements of their digital
identities.
e. A feature that highlights the best participants who contribute to sites.
Ans: d
In a social network, people show their loyalty through simple acts such as 'liking' brands on
their Facebook page or 'joining' a sponsored group. This type of loyal following in an online
community is also known as which of the following?
a. Message internalization.
b. Return on emotion.
c. Earned reach.
d. Fandom.
e. Brand engagement.
Ans: D
In scandal some fans may feel that they relate to one or more of the characters. This is most
likely an example of which fandom characteristic?
a. Emotional engagement.
, b. Self-identification.
c. Cultural competence.
d. Auxiliary consumption.
e. Production.
Ans: A
People can simply acknowledge a brand or they can work with a brand to develop new
products. This continuum is also known as which of the following?
a. Brand profile.
b. Derivative branded content.
c. Brand engagement.
d. Friendvertising.
e. Participatory advertising.
Ans: c
Which of the following are online display ads that incorporate user data in the ad or in the
targeting of the ad and enable some form of social interaction within the ad unit or landing
page?
a. Social engagement ad.
b. Social ads.
