WGU D373 Objective Assessment V2 (Latest 2024/ 2025 Update) Marketing in the Digital Era | Questions and Verified Answers|100% Correct| Grade A

WGU D373 Objective Assessment V2 (Latest 2024/ 2025 Update) Marketing in the Digital Era | Questions and Verified Answers|100% Correct| Grade A Q: A customer who equates price with quality purchases the most expensive cell phone available. Which type of benefit is described in this scenario? Answer: Cost Q: What is the purpose of estimating customer lifetime value (CLV)? Answer: To determine how much should be spent on acquiring new customers Q: True or False: Customer personas may incorporate online activity preferences. Answer: True Q: After promoting its updated subscription package with new benefits and updated prices, a company experienced a decline in sales because consumers were no longer using the service. Which marketing concept is described in this scenario? Answer: Customer Churn Q: What is the fourth step in the buying process? Answer: Making a purchase decision Q: True or False: Business-to-consumer (B2C) and business-to-business (B2B) marketers face the same types of marketing challenges when engaging in various campaigns. Answer: False Q: Which part of branding is a logo? Answer: Identity Q: A food delivery service markets itself as the only delivery service with a money-back guarantee if the customer's food does not arrive in the designated time frame. Which marketing message does the money-back guarantee represent? Answer: Value Proposition Q: What is a target market? Answer: People segmented by demographics that make them likely to become a company's customers Q: What is the process of creating a unique perception of a product or service in people's minds? Answer: Brand positioning Q: Why is positioning important to a brand? Answer: It defines the desired consumer perception Q: A sneaker company's survey data show that its potential customers are runners between the ages of 25 and 50 with an annual income of $75,000 or more. What does the company's survey data represent? Answer: Target market Q: Why do brands currently focus on brand purpose an