University of Houston Downtown, Mkt 3301 final Questions With 100% Correct Ans..

4 Ps - Product Place Promotion Price A C S I - a New Product - one that is new in any way for the company concerned. Accumulating - involves collecting products from many small producers Activities (Lifestyle Dimensions) - Work, Vacation, Surfing web, Hobbies, Entertainment, Shopping, Social events, Club membership, and Sports administered channel systems - the channel members informally agree to cooperate with each other. Adoption Process - Informing {Awareness Interest) Attention/Interest Persuading (Evaluation Trial} Desire Reminding (Decision Confirmation } action Adoption Process Steps - Awareness, Interest, Evaluation, Trial, Decision, and ConfirmationAdvertising (promotion methods) - paid form of nonpersonal presentation of ideas, goods, or services by an identified sponsor (apart of mass selling) Advertising allowances - price reductions given to firms in the channel to encourage them to advertise or otherwise promote the supplier's products locally. Agent wholesalers - wholesalers who do not own the products they sell. AIDA model - (1) to get Attention, (2) to hold Interest, (3) to arouse Desire, and (4) to obtain Action. Aimed at company's own sales force (Sales Promotion Activities) - Contests Bonuses Meetings Portfolios Displays Sales aids Training materials Aimed at final consumers or users (Sales Promotion Activities) - Contests Coupons Aisle displays Samples Trade shows Point-of-purchase materials Banners and streamersFrequent buyer programs Sponsored events Aimed at wholesalers or retailers (Sales Promotion Activities) - Price deals Promotion allowances Sales contests Calendars Gifts Trade shows Meetings Catalogs Merchandising aids video