BYU - EXDM 300 Exam 5 (Questions + Answers) Verified 100% Correct!!.

3 Design Thinking Constraints - 1. Desirability: What makes sense to people and for people 2. Viability: What is likely to become part of a sustainable business model 3. Feasibility: What is functionally possible within the foreseeable future 4 Economic Distinctions - Commodities: taken from the earth, traded Goods: manufactured Services: delivered, other person does the work and provides the good Experiences: staged, want to spend time on 4 Experience Realms - Entertainment, Educational, Escapist, Esthetic 4 Types of Experience - Ordinary, Memorable, Meaningful, Transformative 5 Basic Design Principles - Empathize, Define, Ideate, Prototype/Testing, Implement Commoditization - pressure to make things cheaper; prices that might be charged to get the best value (gasoline, toilet paper, milk) Customization - differentiate product based on something other than price to sell at premium Design Thinkers - use a specific process to solve problems Designing a meaningful experience - - Theme must alter guest's sense of reality - Must affect experience of space, matter, and time - Engaging themes integrate space, matter, and time into cohesive, realistic whole - Creating multiple places within a place- Fit the character of the enterprise staging the theme Developing _______ is the first principle of design thinking - Empathy Disney Practical Magic - Exceed guest's expectations by paying attention to every detail of the delivery of your products and services. Experience Staging - The Experience Industry Technical Performance: logistical aspects Artistic Performance: - Theme/ cues invoke fantasy - Employees stay in character - Customize to individual - Stimulate multiple senses - Provide memorabilia - Include unanticipated value Ing 1 and Ing 2 - Ing 1: Words that exist in your company's vocab but are not currently offered as an experience Ing 2: newly created words to describe a new-to-the-world experience Inward Mindset - Others don't matter, are simply objects Meaningful Experience - Significant emotion and new insights (scout/girls camp) Memorable Experience - Significant emotion (family road trip) Ordinary Experience - Simple, autopilot (driving home from work)Outward Mindset - Thinking about others as people. Focusing on "our" results (think Spurs) Self-Justification - the tendency to justify one's actions when we self-betray, shift responsibility for our feelings to others Six dimensions of overall impressions - STATS(S)