Advertising Test #2 Questions With 100% Accurate Answers

Which of the following would be an example of a message source? A. actress Sarah Michelle Geller in Revlon commercials B. Writers' Digest magazine C. the organization in Orlando to promote tourism D. All of the above - ANSWER-D. All of the above Which of the following statements describes a good reason for using celebrities in ads and having them endorse a company's product or service? A. Celebrities cannot draw attention to advertising messages in a cluttered media environment B. The respect, popularity or admiration a celebrity enjoys may carry over to the product she or he endorses. C. Celebrities may be unable to enhance the target audience's perceptions of the products' image or performance - ANSWER-B. The respect, popularity or admiration a celebrity enjoys may carry over to the product she or he endorses. Factors that marketers consider in choosing celebrity endorsers include: A. their Q rating B. their appeal and attractiveness among various demographic groups C. their visibility and personality D. All of the above - ANSWER-D. All of the above