BUSI 490 IP and technology strategy questions with answers

BUSI 490 IP and technology strategyTRX takeaways - correct answer Technology: the TRX technology is simple and extremely easy to copy. This sharpens the need for an aggressive IP acquisition and enforcement strategy Economics: the amazon platform coupled with Chinese manufacturing adds additional complexity to the completive landscape by removing frictions that would normally deter competition Law: the best approach to building IP portfolio is to layer in different types of IP, starting as early as you can afford it. The unsung hero is the high -quality patent counsel. Strategy: Litigation is expensive, time-consuming, and risky. Nevertheless, if you aren't willing to sue even a blatant infringer in your own jurisdiction, then your expensive Ip portfolio is worth very little. NETD takeaways - correct answer Technology: The NetD technology seemed to have characteristics similar to pharmaceuticals. We're looking for the One Big Idea. Economics: One big idea tech sharpen arrows information paradox , don't want to be in this situation Law: Non-compete agreements are not very enforceable, but patents(even when they don't exist) can help. No competitor wants to be sued for infringement, and none wants to invest in tech without foundational rights. Strategy: The best way to deal with a holdup problem is to prevent it. Cadence vs Avant! - correct answer Technology: Rapidly evolving tech. a system of interlocking pieces rather One Big Idea. Like Fisher Body Economics: Competitive advantage results from being on leading edge of development Law: HR and employment law are key, exit interviews, patents, employees handbooks, stock options, compartmentalization, trade secret protection requires secrecy. Strategy: Do everything you can both to reduce employee mobility to competitors and limit its impact. Information