,Business Driven Technology, 8e (Baltzan)
Chapter 1 Business Driven Technology
1) Companies today are successful when they combine the power of the information age with
traditional business methods.
Answer: TRUE
Difficulty: 1 Easy
Topic: Competing in the Information Age
Bloom's: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 01-01 Describe the information age and the differences among data,
information, business intelligence, and knowledge.
Gradable: automatic
2) Competitive intelligence is information collected from multiple sources such as suppliers,
customers, competitors, partners, and industries that analyzes patterns, trends, and relationships
for strategic decision making.
Answer: FALSE
Explanation: This is the definition of business intelligence which is information collected from
multiple sources such as suppliers, customers, competitors, partners, and industries that analyzes
patterns, trends, and relationships for strategic decision making.
Difficulty: 1 Easy
Topic: Competing in the Information Age
Bloom's: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 01-01 Describe the information age and the differences among data,
information, business intelligence, and knowledge.
Gradable: automatic
3) Business intelligence is information collected from multiple sources such as suppliers,
customers, competitors, partners, and industries that analyzes patterns, trends, and relationships
for strategic decision making.
Answer: TRUE
Explanation: This is the definition of business intelligence.
Difficulty: 1 Easy
Topic: Competing in the Information Age
Bloom's: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 01-01 Describe the information age and the differences among data,
information, business intelligence, and knowledge.
Gradable: automatic
1
Copyright 2020 © McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior
written consent of McGraw-Hill Education.
,4) The information age is the present time, during which infinite quantities of facts are widely
available to anyone who can use a computer and has internet access.
Answer: TRUE
Difficulty: 1 Easy
Topic: Competing in the Information Age
Bloom's: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 01-01 Describe the information age and the differences among data,
information, business intelligence, and knowledge.
Gradable: automatic
5) Technology provides countless business opportunities, but can also lead to pitfalls and traps
for a business.
Answer: TRUE
Explanation: Technology provides countless business opportunities, but can also lead to pitfalls
and traps for a business.
Difficulty: 2 Medium
Topic: Competing in the Information Age
Bloom's: Understand
Accessibility: Keyboard Navigation
Learning Outcome: 01-01 Describe the information age and the differences among data,
information, business intelligence, and knowledge.
Gradable: automatic
6) A variable is a business intelligence characteristic that stands for a value that cannot change
over time.
Answer: FALSE
Explanation: A variable is a data characteristic that can change over time.
Difficulty: 2 Medium
Topic: Competing in the Information Age
Bloom's: Understand
Accessibility: Keyboard Navigation
Learning Outcome: 01-01 Describe the information age and the differences among data,
information, business intelligence, and knowledge.
Gradable: automatic
2
Copyright 2020 © McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior
written consent of McGraw-Hill Education.
,7) A fact is the confirmation or validation of an event or object. In the past, people primarily
learned facts from books.
Answer: TRUE
Difficulty: 1 Easy
Topic: Competing in the Information Age
Bloom's: Understand
Accessibility: Keyboard Navigation
Learning Outcome: 01-01 Describe the information age and the differences among data,
information, business intelligence, and knowledge.
Gradable: automatic
8) Zappos is not a technology company; its primary business focus is to sell books.
Answer: FALSE
Difficulty: 2 Medium
Topic: Competing in the Information Age
Bloom's: Understand
Accessibility: Keyboard Navigation
Learning Outcome: 01-01 Describe the information age and the differences among data,
information, business intelligence, and knowledge.
Gradable: automatic
9) Order date, amount sold, and customer number are all forms of data.
Answer: TRUE
Difficulty: 2 Medium
Topic: Competing in the Information Age
Bloom's: Understand
Accessibility: Keyboard Navigation
Learning Outcome: 01-01 Describe the information age and the differences among data,
information, business intelligence, and knowledge.
Gradable: automatic
10) Choosing not to fire a sales representative who is underperforming knowing that person is
experiencing family problems is a form of knowledge.
Answer: TRUE
Difficulty: 2 Medium
Topic: Competing in the Information Age
Bloom's: Understand
Accessibility: Keyboard Navigation
Learning Outcome: 01-01 Describe the information age and the differences among data,
information, business intelligence, and knowledge.
Gradable: automatic
3
Copyright 2020 © McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior
written consent of McGraw-Hill Education.
,11) Information is data converted into a meaningful and useful context. The truth about
information is that its value is only as good as the people who use it. People using the same
information can make different decisions depending on how they interpret or analyze the
information.
Answer: TRUE
Difficulty: 2 Medium
Topic: Competing in the Information Age
Bloom's: Understand
Accessibility: Keyboard Navigation
Learning Outcome: 01-01 Describe the information age and the differences among data,
information, business intelligence, and knowledge.
Gradable: automatic
12) The Internet of Things (IoT) is a world where interconnected, Internet-enabled devices or
"things" can collect and share data without human intervention.
Answer: TRUE
Difficulty: 1 Easy
Topic: Competing in the Information Age
Bloom's: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 01-01 Describe the information age and the differences among data,
information, business intelligence, and knowledge.
Gradable: automatic
13) Machine to machine (M2M) refers to devices that connect directly to other devices.
Answer: TRUE
Difficulty: 1 Easy
Topic: Competing in the Information Age
Bloom's: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 01-01 Describe the information age and the differences among data,
information, business intelligence, and knowledge.
Gradable: automatic
4
Copyright 2020 © McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior
written consent of McGraw-Hill Education.
,14) The Internet of Things (IoT) refers to devices that connect directly to other devices.
Answer: FALSE
Explanation: The Internet of Things (IoT) is a world where interconnected, Internet-enabled
devices or "things" can collect and share data without human intervention.
Difficulty: 1 Easy
Topic: Competing in the Information Age
Bloom's: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 01-01 Describe the information age and the differences among data,
information, business intelligence, and knowledge.
Gradable: automatic
15) Predictive analytics extracts information from data and uses it to predict future trends and
identify behavioral patterns.
Answer: TRUE
Difficulty: 1 Easy
Topic: Competing in the Information Age
Bloom's: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 01-01 Describe the information age and the differences among data,
information, business intelligence, and knowledge.
Gradable: automatic
16) Predictive analytics is a world where interconnected, Internet-enabled devices or "things" can
collect and share data without human intervention.
Answer: FALSE
Explanation: The Internet of Things (IoT) is a world where interconnected, Internet-enabled
devices or "things" can collect and share data without human intervention.
Difficulty: 1 Easy
Topic: Competing in the Information Age
Bloom's: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 01-01 Describe the information age and the differences among data,
information, business intelligence, and knowledge.
Gradable: automatic
5
Copyright 2020 © McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior
written consent of McGraw-Hill Education.
,17) Top managers use predictive analytics to define the future of the business, analyzing
markets, industries, and economies to determine the strategic direction the company must follow
to remain profitable. Tony will set the strategic direction for his firm, which might include
introducing new flavors of potato chips or sports drinks as new product lines or schools and
hospitals as new market segments.
Answer: TRUE
Difficulty: 3 Hard
Topic: Competing in the Information Age
Bloom's: Understand
Accessibility: Keyboard Navigation
Learning Outcome: 01-01 Describe the information age and the differences among data,
information, business intelligence, and knowledge.
Gradable: automatic
18) Machine to machine (M2M) extracts information from data and uses it to predict future
trends and identify behavioral patterns.
Answer: FALSE
Explanation: Predictive analytics extracts information from data and uses it to predict future
trends and identify behavioral patterns.
Difficulty: 1 Easy
Topic: Competing in the Information Age
Bloom's: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 01-01 Describe the information age and the differences among data,
information, business intelligence, and knowledge.
Gradable: automatic
19) Knowledge workers are individuals valued for their ability to mitigate risk and implement
critical human resource rules and regulations.
Answer: FALSE
Explanation: Knowledge workers are individuals valued for their ability to interpret and analyze
information.
Difficulty: 2 Medium
Topic: Competing in the Information Age
Bloom's: Understand
Accessibility: Keyboard Navigation
Learning Outcome: 01-01 Describe the information age and the differences among data,
information, business intelligence, and knowledge.
Gradable: automatic
6
Copyright 2020 © McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior
written consent of McGraw-Hill Education.
,20) Using only data and information to make decisions and solve problems is the key to finding
success in business. These are also the only core drivers of the information age and the building
blocks of business systems.
Answer: FALSE
Explanation: Using data, information, business intelligence, and knowledge to make decisions
and solve problems is the key to finding success in business. These are also the core drivers of
the information age and the building blocks of business systems.
Difficulty: 3 Hard
Topic: Competing in the Information Age
Bloom's: Understand
Accessibility: Keyboard Navigation
Learning Outcome: 01-01 Describe the information age and the differences among data,
information, business intelligence, and knowledge.
Gradable: automatic
21) Big data is a collection of large complex data sets, including structured and unstructured,
which cannot be analyzed using traditional database methods and tools.
Answer: TRUE
Difficulty: 1 Easy
Topic: Competing in the Information Age
Bloom's: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 01-01 Describe the information age and the differences among data,
information, business intelligence, and knowledge.
Gradable: automatic
22) Big data is a view of data at a particular moment in time.
Answer: FALSE
Explanation: A snapshot is a view of data at a particular moment in time.
Difficulty: 1 Easy
Topic: Competing in the Information Age
Bloom's: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 01-01 Describe the information age and the differences among data,
information, business intelligence, and knowledge.
Gradable: automatic
7
Copyright 2020 © McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior
written consent of McGraw-Hill Education.
,23) A snapshot is a view of data at a particular moment in time.
Answer: TRUE
Difficulty: 1 Easy
Topic: Competing in the Information Age
Bloom's: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 01-01 Describe the information age and the differences among data,
information, business intelligence, and knowledge.
Gradable: automatic
24) A static report can include updating daily stock market prices or the calculation of available
inventory.
Answer: FALSE
Difficulty: 1 Easy
Topic: Competing in the Information Age
Bloom's: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 01-01 Describe the information age and the differences among data,
information, business intelligence, and knowledge.
Gradable: automatic
25) A dynamic report can include updating daily stock market prices or the calculation of
available inventory.
Answer: TRUE
Difficulty: 1 Easy
Topic: Competing in the Information Age
Bloom's: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 01-01 Describe the information age and the differences among data,
information, business intelligence, and knowledge.
Gradable: automatic
8
Copyright 2020 © McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior
written consent of McGraw-Hill Education.
, 26) Business analytics is the scientific process of transforming data into insight for making better
decisions.
Answer: TRUE
Explanation: Business analytics is the scientific process of transforming data into insight for
making better decisions.
Difficulty: 1 Easy
Topic: Competing in the Information Age
Bloom's: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 01-01 Describe the information age and the differences among data,
information, business intelligence, and knowledge.
Gradable: automatic
27) Descriptive analytics use techniques that describe past performance and history.
Answer: TRUE
Explanation: Descriptive analytics use techniques that describe past performance and history.
Difficulty: 1 Easy
Topic: Competing in the Information Age
Bloom's: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 01-01 Describe the information age and the differences among data,
information, business intelligence, and knowledge.
Gradable: automatic
28) Predictive analytics use techniques that extract information from data and use it to predict
future trends and identify behavioral patterns.
Answer: TRUE
Explanation: Predictive analytics use techniques that extract information from data and use it to
predict future trends and identify behavioral patterns.
Difficulty: 1 Easy
Topic: Competing in the Information Age
Bloom's: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 01-01 Describe the information age and the differences among data,
information, business intelligence, and knowledge.
Gradable: automatic
9
Copyright 2020 © McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior
written consent of McGraw-Hill Education.
Chapter 1 Business Driven Technology
1) Companies today are successful when they combine the power of the information age with
traditional business methods.
Answer: TRUE
Difficulty: 1 Easy
Topic: Competing in the Information Age
Bloom's: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 01-01 Describe the information age and the differences among data,
information, business intelligence, and knowledge.
Gradable: automatic
2) Competitive intelligence is information collected from multiple sources such as suppliers,
customers, competitors, partners, and industries that analyzes patterns, trends, and relationships
for strategic decision making.
Answer: FALSE
Explanation: This is the definition of business intelligence which is information collected from
multiple sources such as suppliers, customers, competitors, partners, and industries that analyzes
patterns, trends, and relationships for strategic decision making.
Difficulty: 1 Easy
Topic: Competing in the Information Age
Bloom's: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 01-01 Describe the information age and the differences among data,
information, business intelligence, and knowledge.
Gradable: automatic
3) Business intelligence is information collected from multiple sources such as suppliers,
customers, competitors, partners, and industries that analyzes patterns, trends, and relationships
for strategic decision making.
Answer: TRUE
Explanation: This is the definition of business intelligence.
Difficulty: 1 Easy
Topic: Competing in the Information Age
Bloom's: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 01-01 Describe the information age and the differences among data,
information, business intelligence, and knowledge.
Gradable: automatic
1
Copyright 2020 © McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior
written consent of McGraw-Hill Education.
,4) The information age is the present time, during which infinite quantities of facts are widely
available to anyone who can use a computer and has internet access.
Answer: TRUE
Difficulty: 1 Easy
Topic: Competing in the Information Age
Bloom's: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 01-01 Describe the information age and the differences among data,
information, business intelligence, and knowledge.
Gradable: automatic
5) Technology provides countless business opportunities, but can also lead to pitfalls and traps
for a business.
Answer: TRUE
Explanation: Technology provides countless business opportunities, but can also lead to pitfalls
and traps for a business.
Difficulty: 2 Medium
Topic: Competing in the Information Age
Bloom's: Understand
Accessibility: Keyboard Navigation
Learning Outcome: 01-01 Describe the information age and the differences among data,
information, business intelligence, and knowledge.
Gradable: automatic
6) A variable is a business intelligence characteristic that stands for a value that cannot change
over time.
Answer: FALSE
Explanation: A variable is a data characteristic that can change over time.
Difficulty: 2 Medium
Topic: Competing in the Information Age
Bloom's: Understand
Accessibility: Keyboard Navigation
Learning Outcome: 01-01 Describe the information age and the differences among data,
information, business intelligence, and knowledge.
Gradable: automatic
2
Copyright 2020 © McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior
written consent of McGraw-Hill Education.
,7) A fact is the confirmation or validation of an event or object. In the past, people primarily
learned facts from books.
Answer: TRUE
Difficulty: 1 Easy
Topic: Competing in the Information Age
Bloom's: Understand
Accessibility: Keyboard Navigation
Learning Outcome: 01-01 Describe the information age and the differences among data,
information, business intelligence, and knowledge.
Gradable: automatic
8) Zappos is not a technology company; its primary business focus is to sell books.
Answer: FALSE
Difficulty: 2 Medium
Topic: Competing in the Information Age
Bloom's: Understand
Accessibility: Keyboard Navigation
Learning Outcome: 01-01 Describe the information age and the differences among data,
information, business intelligence, and knowledge.
Gradable: automatic
9) Order date, amount sold, and customer number are all forms of data.
Answer: TRUE
Difficulty: 2 Medium
Topic: Competing in the Information Age
Bloom's: Understand
Accessibility: Keyboard Navigation
Learning Outcome: 01-01 Describe the information age and the differences among data,
information, business intelligence, and knowledge.
Gradable: automatic
10) Choosing not to fire a sales representative who is underperforming knowing that person is
experiencing family problems is a form of knowledge.
Answer: TRUE
Difficulty: 2 Medium
Topic: Competing in the Information Age
Bloom's: Understand
Accessibility: Keyboard Navigation
Learning Outcome: 01-01 Describe the information age and the differences among data,
information, business intelligence, and knowledge.
Gradable: automatic
3
Copyright 2020 © McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior
written consent of McGraw-Hill Education.
,11) Information is data converted into a meaningful and useful context. The truth about
information is that its value is only as good as the people who use it. People using the same
information can make different decisions depending on how they interpret or analyze the
information.
Answer: TRUE
Difficulty: 2 Medium
Topic: Competing in the Information Age
Bloom's: Understand
Accessibility: Keyboard Navigation
Learning Outcome: 01-01 Describe the information age and the differences among data,
information, business intelligence, and knowledge.
Gradable: automatic
12) The Internet of Things (IoT) is a world where interconnected, Internet-enabled devices or
"things" can collect and share data without human intervention.
Answer: TRUE
Difficulty: 1 Easy
Topic: Competing in the Information Age
Bloom's: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 01-01 Describe the information age and the differences among data,
information, business intelligence, and knowledge.
Gradable: automatic
13) Machine to machine (M2M) refers to devices that connect directly to other devices.
Answer: TRUE
Difficulty: 1 Easy
Topic: Competing in the Information Age
Bloom's: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 01-01 Describe the information age and the differences among data,
information, business intelligence, and knowledge.
Gradable: automatic
4
Copyright 2020 © McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior
written consent of McGraw-Hill Education.
,14) The Internet of Things (IoT) refers to devices that connect directly to other devices.
Answer: FALSE
Explanation: The Internet of Things (IoT) is a world where interconnected, Internet-enabled
devices or "things" can collect and share data without human intervention.
Difficulty: 1 Easy
Topic: Competing in the Information Age
Bloom's: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 01-01 Describe the information age and the differences among data,
information, business intelligence, and knowledge.
Gradable: automatic
15) Predictive analytics extracts information from data and uses it to predict future trends and
identify behavioral patterns.
Answer: TRUE
Difficulty: 1 Easy
Topic: Competing in the Information Age
Bloom's: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 01-01 Describe the information age and the differences among data,
information, business intelligence, and knowledge.
Gradable: automatic
16) Predictive analytics is a world where interconnected, Internet-enabled devices or "things" can
collect and share data without human intervention.
Answer: FALSE
Explanation: The Internet of Things (IoT) is a world where interconnected, Internet-enabled
devices or "things" can collect and share data without human intervention.
Difficulty: 1 Easy
Topic: Competing in the Information Age
Bloom's: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 01-01 Describe the information age and the differences among data,
information, business intelligence, and knowledge.
Gradable: automatic
5
Copyright 2020 © McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior
written consent of McGraw-Hill Education.
,17) Top managers use predictive analytics to define the future of the business, analyzing
markets, industries, and economies to determine the strategic direction the company must follow
to remain profitable. Tony will set the strategic direction for his firm, which might include
introducing new flavors of potato chips or sports drinks as new product lines or schools and
hospitals as new market segments.
Answer: TRUE
Difficulty: 3 Hard
Topic: Competing in the Information Age
Bloom's: Understand
Accessibility: Keyboard Navigation
Learning Outcome: 01-01 Describe the information age and the differences among data,
information, business intelligence, and knowledge.
Gradable: automatic
18) Machine to machine (M2M) extracts information from data and uses it to predict future
trends and identify behavioral patterns.
Answer: FALSE
Explanation: Predictive analytics extracts information from data and uses it to predict future
trends and identify behavioral patterns.
Difficulty: 1 Easy
Topic: Competing in the Information Age
Bloom's: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 01-01 Describe the information age and the differences among data,
information, business intelligence, and knowledge.
Gradable: automatic
19) Knowledge workers are individuals valued for their ability to mitigate risk and implement
critical human resource rules and regulations.
Answer: FALSE
Explanation: Knowledge workers are individuals valued for their ability to interpret and analyze
information.
Difficulty: 2 Medium
Topic: Competing in the Information Age
Bloom's: Understand
Accessibility: Keyboard Navigation
Learning Outcome: 01-01 Describe the information age and the differences among data,
information, business intelligence, and knowledge.
Gradable: automatic
6
Copyright 2020 © McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior
written consent of McGraw-Hill Education.
,20) Using only data and information to make decisions and solve problems is the key to finding
success in business. These are also the only core drivers of the information age and the building
blocks of business systems.
Answer: FALSE
Explanation: Using data, information, business intelligence, and knowledge to make decisions
and solve problems is the key to finding success in business. These are also the core drivers of
the information age and the building blocks of business systems.
Difficulty: 3 Hard
Topic: Competing in the Information Age
Bloom's: Understand
Accessibility: Keyboard Navigation
Learning Outcome: 01-01 Describe the information age and the differences among data,
information, business intelligence, and knowledge.
Gradable: automatic
21) Big data is a collection of large complex data sets, including structured and unstructured,
which cannot be analyzed using traditional database methods and tools.
Answer: TRUE
Difficulty: 1 Easy
Topic: Competing in the Information Age
Bloom's: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 01-01 Describe the information age and the differences among data,
information, business intelligence, and knowledge.
Gradable: automatic
22) Big data is a view of data at a particular moment in time.
Answer: FALSE
Explanation: A snapshot is a view of data at a particular moment in time.
Difficulty: 1 Easy
Topic: Competing in the Information Age
Bloom's: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 01-01 Describe the information age and the differences among data,
information, business intelligence, and knowledge.
Gradable: automatic
7
Copyright 2020 © McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior
written consent of McGraw-Hill Education.
,23) A snapshot is a view of data at a particular moment in time.
Answer: TRUE
Difficulty: 1 Easy
Topic: Competing in the Information Age
Bloom's: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 01-01 Describe the information age and the differences among data,
information, business intelligence, and knowledge.
Gradable: automatic
24) A static report can include updating daily stock market prices or the calculation of available
inventory.
Answer: FALSE
Difficulty: 1 Easy
Topic: Competing in the Information Age
Bloom's: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 01-01 Describe the information age and the differences among data,
information, business intelligence, and knowledge.
Gradable: automatic
25) A dynamic report can include updating daily stock market prices or the calculation of
available inventory.
Answer: TRUE
Difficulty: 1 Easy
Topic: Competing in the Information Age
Bloom's: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 01-01 Describe the information age and the differences among data,
information, business intelligence, and knowledge.
Gradable: automatic
8
Copyright 2020 © McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior
written consent of McGraw-Hill Education.
, 26) Business analytics is the scientific process of transforming data into insight for making better
decisions.
Answer: TRUE
Explanation: Business analytics is the scientific process of transforming data into insight for
making better decisions.
Difficulty: 1 Easy
Topic: Competing in the Information Age
Bloom's: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 01-01 Describe the information age and the differences among data,
information, business intelligence, and knowledge.
Gradable: automatic
27) Descriptive analytics use techniques that describe past performance and history.
Answer: TRUE
Explanation: Descriptive analytics use techniques that describe past performance and history.
Difficulty: 1 Easy
Topic: Competing in the Information Age
Bloom's: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 01-01 Describe the information age and the differences among data,
information, business intelligence, and knowledge.
Gradable: automatic
28) Predictive analytics use techniques that extract information from data and use it to predict
future trends and identify behavioral patterns.
Answer: TRUE
Explanation: Predictive analytics use techniques that extract information from data and use it to
predict future trends and identify behavioral patterns.
Difficulty: 1 Easy
Topic: Competing in the Information Age
Bloom's: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 01-01 Describe the information age and the differences among data,
information, business intelligence, and knowledge.
Gradable: automatic
9
Copyright 2020 © McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior
written consent of McGraw-Hill Education.
