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Samenvatting - Media OP4 - Communicatie HR

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Samenvatting van de college's van Media OP4. In dit document vind je alle aantekeningen van elke les (denk aan Story Behind en Explore More). In dit document is niet de reader of het boek voor het tentamen samengevat. Enkel de Story Behind en Explore More.

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Uploaded on
June 10, 2024
Number of pages
12
Written in
2023/2024
Type
Class notes
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Iris withuis
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1

, Inhoudsopgave

Inhoudsopgave
Inhoudsopgave..............................................................................................2

Mediatheorie, ideologie, representatie en beeldvorming..................................4
De media-explosie.......................................................................................................... 4
Denken over media: vijf fasen in theorievorming...........................................................4
Two step flow.................................................................................................................. 4
Multi-step-flow model..................................................................................................... 4
Zwamvlokmodel: netwerkbenadering.............................................................................5
Ideologie......................................................................................................................... 5
Representatie................................................................................................................. 5
Beeldvorming................................................................................................................. 6
Stereotypen.................................................................................................................... 6
Identiteit = construct...................................................................................................... 6
Netwerkmaatschappij..................................................................................................... 6
Netwerksamenleving...................................................................................................... 6
Platformmaatschappij..................................................................................................... 6
Individualisatie................................................................................................................ 6
Identiteit......................................................................................................................... 6
Publieke opinie (Korver & Helmann, 2014).....................................................................7
Media-model (Agaath Flikweert-Houweling)....................................................................7

Agenda-setting, priming, prompts, framing & labeling.....................................7
Agendasetting & priming (Korver & Helmann, 2014)......................................................7
Framing & Labeling (Korver & Helmann, 2014)...............................................................8
Beperkingen gebruik Chatgpt......................................................................................... 8
Hoe schrijf je een prompt met ChatGPT?........................................................................8
Wat is een prompt?......................................................................................................... 8
Prompt-enigineering....................................................................................................... 8
Hoe formulier je een prompt?......................................................................................... 8
Instellen van parameters................................................................................................ 9
Voorbeelden................................................................................................................... 9
Media sturen................................................................................................................... 9
Agendasetting............................................................................................................... 9
Agenda-setting op twee niveau’s....................................................................................9
Agenda-setting in informatietijdperk..............................................................................9
Aandacht voor het publiek............................................................................................10


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