MGT 103 Midterm 1 DeMill | Questions and Correct Solutions Latest Update 2024

MGT 103 Midterm 1 DeMill | Questions and Correct Solutions Latest Update 2024 4 P's of Marketing - Answer - Product, Price, Place, Promotion Question Marks - Answer - Low share of high-growth market Stars - Answer - High share of high-growth market Cash Cows - Answer - generates large amount of cash Dogs - Answer - Low share of slow-growth markets SWOT analysis - Answer - strengths, weaknesses, opportunities, threats product - Answer - features, brand name, packaging, service, warranty price - Answer - list price, discounts, allowances, credit terms, payment period promotion - Answer - advertising, personal selling, public relations, sales promotion, direct market place - Answer - outlets, channels, coverage, transportation, stock level Environmental forces affecting suppliers - Answer - Social- demographic shifts, cultural changes Economic- Macroeconomic conditions, consumer income Environmental forces affecting organization - Answer - Technology- changing technology, tech's impact on consumer value, tech enabled data analytics Environmental forces affecting customers - Answer - laws protecting competition, laws affecting marketing mix action, self-regulation Social responsibility - Answer - public interest groups, ecological environment, general public Stakeholder Responsibility - Answer - suppliers/distribution, employees, consumer Profit Responsibility - Answer - owners/stockholders purchase decision process - Answer - Problem reco