MKTG 301 Exam 3 (Chapter 12/13/14) || All Accurately solved.

Which of the below advertising type would most likely result in counter-attack ads between competitors? - Personal - Reminder - Comparative - Informative correct answers Product placement is a method of brand integration using the branded products in movies, online games, comic books, etc. True False correct answers True The new marketing communications model consists of promotional mixes that are designed to make traditional mass-media obsolete. True False correct answers False The principle behind the percentage-of-sales method of budget setting is viewing sales as the result of advertising. True False correct answers False Penn State University uses the same logo and the same blue color tone on all of its stationeries, web site, signage, and faculty-staff business cards. Which marketing technique is Penn State using to promote itself? - logistics information management - integrated marketing communications - inventory control segmentation - niche market penetration correct answers integrated marketing communications Which of the below requires a considerable degree of personal interaction with a customer? - public relations - sales promotion - personal selling - digital advertising correct answers personal selling