Salesforce Marketing Cloud Email Specialist Exam Questions And Answers (Verified And Updated)

Salesforce Marketing Cloud Email Specialist Exam Questions And Answers (Verified And Updated) What are three tactics for subscriber growth? (Select 3) A. General Email Sign-up B. Online Newsletter C. Sign up requests specific to various sections of a website D. Email capture via Facebook - answerA. General Email Sign-up C. Sign up requests specific to various sections of a website D. Email capture via Facebook Which one in NOT an offline tactic for capture email addresses? A. Inbound Sales calls B. Acquiring email for loyalty programs in store C. Request email during checkout D. Surveys at the counter E. Acquisition associated with a receipt or ticket delivery. - answerD. Surveys at the counter If you don't have the option for offline tactics what could you consider? (Select 3) A. Require email to create an account on website B. Registration with incentive on website C. Drive online loyalty program registration requiring email address D. Promote content via social media that does not requires email registration to access - answerA. Require email to create an account on website B. Registration with incentive on website C. Drive online loyalty program registration requiring email address Option D would be correct if it read - D. Promote content via social media that requires email registration to access Select three (3) best practices for interacting with potential and active subscribers? A. Follow the CAN SPAM Law B. Always make email opt in required C. Make unsubscribing easy D. Make unsubscribing easy, no more than 4 clicks E. Only use the email address offered - answerA. Follow the CAN SPAM Law C. Make unsubscribing easy E. Only use the email address offered True or False: The CAN SPAM Act requires: A. The send must be accurately identified in the header B. Subject line needs to accurately represent the content of the email C. Identify the message as an advertisement D. A physical mailing address E. A mechanism to opt out F. Honor opt out requests promptly - answerTRUE What does a list level unsubscribe remove an email address from? - answerA list level unsubscribe only removes the email address from the associated list. True or False: A Master Unsubscribe will remove a subscriber from all lists? - answerTrue List 3 unsubscription methods?