Quinnipiac MK201 Consumer Behavior Final Questions and Answers with complete solution

Attitude - lasting (endures over time), general evaluation of people, objects, advertisements, or issues Attitude object - Anything one has an attitude toward Affect Behavior Cognition - ABC model of attitudes (3 components) Attitude Affect - the way a consumer feels about an attitude object Attitude Behavior - Involves the person's intentions to do something with an attitude object Cognition Attitude - The beliefs a consumer has about an attitude object ABC Model - Emphasizes the interrelationships among knowing, feeling, and doing Think->feel->do - Standard learning hierarchy 3 steps Think->do->feel - Cognitive learning/low involvement hierarchy 3 steps Feel->do->think - Experiential hierarchy Compliance IdentificationInternalization - Three levels of commitment Compliance - we form an attitude because it helps us to gain rewards or avoid punishment. Lowest level of involvement Identification - Occurs when we form an attitude to conform to another person/group's expectations internalization - when deep-seated attitudes become part of our value system Self-perception theory - theory assumes that people use observations of their own behavior to determine what their attitudes are social judgment theory - theory where people assimilate information in light of what they know or feel assimilation effect - messages that fall within the latitude of acceptance are more consistent with one's position than they actually are Contrast effect - messages within the latitude of rejection tend to be seen farther from one's own position than they actually are Multi-attribute attitude model - model that assumes a consumer's attitude toward an attitude object depends on the beliefs they have about its attributes Theory of reasoned action - Attitude + subjective norm-> behavioral intention-> behavior theory of planned behavior - Attitude + Subjective norm->behavioral intention->behavior also is affected by perceived behavioral controlelaboration likelihood model - model that assumes once a consumer receives a message, he begins to process it central route to persuasion - route where the consume will determine if the message is relevant peripheral route to persuasion - route where the consumer uses other cues in deciding the suitability of the message 5 stages of decision making - Problem Recognition Information search alternative evaluation purchase post process evaluation