MGT 321 Ch 7 Questions With Updated Answers

Choose the direct organizational plan for most persuasive messages to U.S. audiences. a. True b. False - a. True Choose the ___ plan for most persuasive messages to U.S. audiences. a. indirect b. neutral c. direct d. All of these are correct. - c. direct Service recovery refers to turning an upset customer into a loyal one. a. True b. False - a. True A ___ question gets the reader thinking about the topic of your message but doesn't elicit a literal answer. a. personal b. humorous c. rhetorical d. pointed - c. rhetorical You'll have the best chance of persuading your audience if you know your audience and adapt your message to them. a. True b. False - a. True ___ refers to an appeal based on credibility. a. Logos b. Personal c. Ethos d. Pathos - c. Ethos A (an) ___ letter promotes a company's products and is mailed to potential customers who have not expressed any interest. a. friendly b. solicited c. emotional