CHAPTER 1
Succeeding in
Business
Communication
Table of Contents
1) Description of the Chapter ....................................................................... 3
2) Essentials to Cover ....................................................................................... 3
3) Exercise Planning Table ............................................................................. 6
4) Continuing Case Analysis.......................................................................... 7
5) Answers and Analysis for In-Text Exercises ..................................... 7
6) PPT Lecture Outline....................................................................................19
7) Strategies for Increasing Student Learning .....................................20
8) Possible Lesson Plans ...............................................................................21
9) Question of the Day ...................................................................................24
10) Additional Online Exercises .................................................................24
,
,1) Description of the Chapter
This chapter motivates students to improve their communication skills, offers an overview
of communication in organizations, discusses the costs of poor communication, stresses
benefits of improving communication and using technology to communicate, outlines
criteria for effective messages, introduces the importance of following conventions, and
demonstrates how to analyze and solve business communication problems.
The student learning objectives include:
• LO 1-1 What the benefits of good communication are
• LO 1-2 Why students need to be able to communicate well
• LO 1-3 What the costs of communication are
• LO 1-4 What the costs of poor communication are
• LO 1-5 What the basic criteria for effective messages are
• LO 1-6 What role conventions play in business communication
• LO 1-7 How to solve business communication problems
2) Essentials to Cover
LO 1-1 What the benefits of good communication are
• Communication helps organizations and the people in them achieve their goals.
People put things in writing to create a record, to convey complex data, to make
things convenient for the reader, to save money, and to convey their own message
more effectively.
• LO 1-2 What you need to be able to communicate well
• The three basic purposes of communication are to inform, to request or persuade,
and to build goodwill. Most messages have multiple purposes.
, • The ability to write and speak well becomes increasingly important as people rise in
an organization.
•
•
• LO 1-3 What the costs of communication are
• Common communication costs include writing time, document cycling, printing,
mailing, and electronic storage of copies.
•
• LO 1-4 What the costs of poor communication are
• Poor writing wastes time, wastes effort, and jeopardizes goodwill.
Succeeding in
Business
Communication
Table of Contents
1) Description of the Chapter ....................................................................... 3
2) Essentials to Cover ....................................................................................... 3
3) Exercise Planning Table ............................................................................. 6
4) Continuing Case Analysis.......................................................................... 7
5) Answers and Analysis for In-Text Exercises ..................................... 7
6) PPT Lecture Outline....................................................................................19
7) Strategies for Increasing Student Learning .....................................20
8) Possible Lesson Plans ...............................................................................21
9) Question of the Day ...................................................................................24
10) Additional Online Exercises .................................................................24
,
,1) Description of the Chapter
This chapter motivates students to improve their communication skills, offers an overview
of communication in organizations, discusses the costs of poor communication, stresses
benefits of improving communication and using technology to communicate, outlines
criteria for effective messages, introduces the importance of following conventions, and
demonstrates how to analyze and solve business communication problems.
The student learning objectives include:
• LO 1-1 What the benefits of good communication are
• LO 1-2 Why students need to be able to communicate well
• LO 1-3 What the costs of communication are
• LO 1-4 What the costs of poor communication are
• LO 1-5 What the basic criteria for effective messages are
• LO 1-6 What role conventions play in business communication
• LO 1-7 How to solve business communication problems
2) Essentials to Cover
LO 1-1 What the benefits of good communication are
• Communication helps organizations and the people in them achieve their goals.
People put things in writing to create a record, to convey complex data, to make
things convenient for the reader, to save money, and to convey their own message
more effectively.
• LO 1-2 What you need to be able to communicate well
• The three basic purposes of communication are to inform, to request or persuade,
and to build goodwill. Most messages have multiple purposes.
, • The ability to write and speak well becomes increasingly important as people rise in
an organization.
•
•
• LO 1-3 What the costs of communication are
• Common communication costs include writing time, document cycling, printing,
mailing, and electronic storage of copies.
•
• LO 1-4 What the costs of poor communication are
• Poor writing wastes time, wastes effort, and jeopardizes goodwill.
