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APR 241 Liberty University -APR 241 Final with verified answers
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APR 241 FinalHow do you create great advertising? resonance, relevance resonance attention/wow, can be visual, verbal, the idea, or a synergy, can be informational or transformational relevance ads must be relevant to the strategy creative strategy (lecture definition) -the basic problem advertising will address -what the ad must do to meet the marketing objectives objective of the advertising a specific communication task an ad campaign must accomplish target audience the specific group of individuals to whom the advertising message is directed
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Liberty University
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APR 241
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APR 241
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apr 241 liberty university
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