MKT 301 University of Dayton Exam #1 Questions With 100% Correct Answers.

market people with both the desire and the ability to buy a specific offering target market one or more specific groups of potential consumers towards toward which an organization marketing program marketing mix the controllable factors-promotion, price, product, and place-that can be used by the marketing manager to solve a marketing problem customer value the unique combination of benefits received by targeted convenience, on-time delivery, and both before-sale and after-sale service at specific price relationship marketing links the organization to its individual customers, employees, suppliers, and other partners for their mutual long-term benefit customer value propostition the cluster of benefits that an organization promises customers to satisfy their needs