COM 275 MSU- Exam 1 Questions And Answers Rated A+ New Update Assured Satisfaction

Mass Communication - A single source (usually a complex entity such as a television network) reaching thousands or millions of people with the same institutionalized message. The audience members are often heterogeneous, or demographically diverse, and typically are unknown to the message source. Model - A pictorial means of explicating, or facilitating the understanding of, an abstract process such as communication. Benefits of models - Organize, explain, and predict. Two categories of models - Those that describe various communication processes and those that explicate some kind of media effects. Linear models - Based on the principles of stimulus-response psychology, in which a receiver is affected (response) by a message (stimulus) that emanates from a communication source. These models depict the communication process as a series of progressive, linear steps in the transmission of ideas from one person to another. Shannon-Weaver model - Describes the process of telecommunication. Depicts a message emanating from an information source, which becomes a signal after passing through a transmitter. Depending upon the amount of noise or interference present, the signal passes through to a receiver, where it is decoded as a message. Weasley-MacLean model - Differs from the Shannon-Weaver model in that they include mechanisms for feedback, or return flow of information from a receiver to the original source, and gatekeeping, a mechanism (usually a person) that has the power to control information and even prevent it from reaching a destination. Gatekeeping addresses the role of editors who control and select the messages that are conveyed. Interactive models - A model in which messages are formulated, exchanged, and interpreted.Schramm interactive model - Emphasizes the sharing of information between communicators, who give and receive information interactively. Developed by communication theorist Wilbur __________ (1954), the circular model describes communication as interactive and interpretive, with communicators almost simultaneously sending and receiving messages. Switch between the role of the encoder and decoder. Transactional models - The giving and receiving of something—in this case, information—in order to create meaning. OTA transactional model - A model that separates communication into three distinct processes— message formulation, message interpretation, and message exchange—and emphasizes the interdependencies of the processes.