COMS 101 Test 3 Chapter 8-10 (Alban) Liberty University Spring
2018
1. other prominent politicians rely on professionals to write audience-appro-
priate speeches.
E.g. Peggy Noonan wrote speeches for Reagan and George H. W. Bush.:
(137) Presidents and
2. (137-138)
(138) Avoid the age gap
(138-139) Jettison the gender stereotypes
(139) Determine how much your audience
knows (139-142) Know the group
(144) Recognize the importance of lifestyle choices and values
(144) Determine why your audience IS an audience.: (137-145) Who are my
listeners?
3. Avoid assumptions about the average age of your audience.
Focus on your speech, not your age. E.g. Edith Weiner
Avoid dating yourself with reference or language.: (138) Avoid the age gap
4. For the most part, speakers should avoid relying on the masculine
pronoun and find ways to include men and women in their audiences.
(Gender role differences do exist, however, and generalizations based on
these differences are not necessarily wrong).: (138-139) Jettison the
gender stereotypes
5. relating to your audience is an essential first step in the speech
preparation process.: (138) Learning about and
6. avoid making reckless assumptions about his or her audience.: (139)
A speaker should
7. Do not assume that expertise in one area necessarily means expertise
in others. Explanations must be included for your speech to make sense.
Be careful about assuming what your audience knows-and does not
, COMS 101 Test 3 Chapter 8-10 (Alban) Liberty University Spring
2018
know-about technical topics.: (139) Determine how much your audience
knows
, COMS 101 Test 3 Chapter 8-10 (Alban) Liberty University Spring
2018
8. The listeners may belong to organized group or party affiliations that
may very well affect choices they make.
Listeners may also define themselves as members of formal and
informal interest groups.
Informal: YouTube watchers, Starbucks customers, and residents of an inner
city neighborhood.
Formal: persons who belong to and are active with the Future Farmers of
America or members of a LISTSERV on alternative treatments for
Alzheimer's.
Some people identify themselves by their occupational group. Occupational
information can tell you a great deal about listener's attitudes. Occupational
knowledge may also tell you the type of vocabulary appropriate for the
occa- sion.
Groups are often defined by socio-economic status.
Religious backgrounds of the group may be a
consideration.
Groups may identify themselves in terms of race and ethnicity.
Political affiliation of the group may be relevant.: (139-142) Know the group
9. it's members racial or ethnic features.: (142) What an audience
considers most important about the Hurricane Katrina tragedy may be
influenced by
10. Culture is defined as "the collective programming of the mind
which distinguishes the members of one human group from another".
1: Resolve to explore other cultures
2: Expose yourself to other
cultures
, COMS 101 Test 3 Chapter 8-10 (Alban) Liberty University Spring
2018
3: Speak to the audience using their communication
style 4: Look for verbal and nonverbal feedback
5: Expect to make mistakes.: (140-141) Crossing the cultural divide:
Keys to connecting with other human groups
2018
1. other prominent politicians rely on professionals to write audience-appro-
priate speeches.
E.g. Peggy Noonan wrote speeches for Reagan and George H. W. Bush.:
(137) Presidents and
2. (137-138)
(138) Avoid the age gap
(138-139) Jettison the gender stereotypes
(139) Determine how much your audience
knows (139-142) Know the group
(144) Recognize the importance of lifestyle choices and values
(144) Determine why your audience IS an audience.: (137-145) Who are my
listeners?
3. Avoid assumptions about the average age of your audience.
Focus on your speech, not your age. E.g. Edith Weiner
Avoid dating yourself with reference or language.: (138) Avoid the age gap
4. For the most part, speakers should avoid relying on the masculine
pronoun and find ways to include men and women in their audiences.
(Gender role differences do exist, however, and generalizations based on
these differences are not necessarily wrong).: (138-139) Jettison the
gender stereotypes
5. relating to your audience is an essential first step in the speech
preparation process.: (138) Learning about and
6. avoid making reckless assumptions about his or her audience.: (139)
A speaker should
7. Do not assume that expertise in one area necessarily means expertise
in others. Explanations must be included for your speech to make sense.
Be careful about assuming what your audience knows-and does not
, COMS 101 Test 3 Chapter 8-10 (Alban) Liberty University Spring
2018
know-about technical topics.: (139) Determine how much your audience
knows
, COMS 101 Test 3 Chapter 8-10 (Alban) Liberty University Spring
2018
8. The listeners may belong to organized group or party affiliations that
may very well affect choices they make.
Listeners may also define themselves as members of formal and
informal interest groups.
Informal: YouTube watchers, Starbucks customers, and residents of an inner
city neighborhood.
Formal: persons who belong to and are active with the Future Farmers of
America or members of a LISTSERV on alternative treatments for
Alzheimer's.
Some people identify themselves by their occupational group. Occupational
information can tell you a great deal about listener's attitudes. Occupational
knowledge may also tell you the type of vocabulary appropriate for the
occa- sion.
Groups are often defined by socio-economic status.
Religious backgrounds of the group may be a
consideration.
Groups may identify themselves in terms of race and ethnicity.
Political affiliation of the group may be relevant.: (139-142) Know the group
9. it's members racial or ethnic features.: (142) What an audience
considers most important about the Hurricane Katrina tragedy may be
influenced by
10. Culture is defined as "the collective programming of the mind
which distinguishes the members of one human group from another".
1: Resolve to explore other cultures
2: Expose yourself to other
cultures
, COMS 101 Test 3 Chapter 8-10 (Alban) Liberty University Spring
2018
3: Speak to the audience using their communication
style 4: Look for verbal and nonverbal feedback
5: Expect to make mistakes.: (140-141) Crossing the cultural divide:
Keys to connecting with other human groups
