APR 241 CHAPTER 1 ARENS BOOK questions well answered graded A+

APR 241 CHAPTER 1 ARENS BOOK questions well answered graded A+advertising - correct answer a paid, mediated form of communication from an identifiable source, designed to persuade the receiver to take some action, now or in the future. marketing communications - correct answer The various efforts and tools companies use to communicate with customers and prospects, including newspaper ads, event sponsorship, publicity, telemarketing, digital ads, and coupons, to mention just a few. consumers - correct answer People who buy products and services for their own, or someone else's, personal use. Public Service Announcement (PSA) - correct answer An advertisement serving the public interest, often for a nonprofit organization, carried by the media at no charge. Discounted media, done by agencies doing pro-bono works giving back to a good cause. media - correct answer A plural form of medium, referring to communications vehicles paid to present an advertisement to their target audience. Most often used to refer to radio and television networks, stations that have new reporters, and publications that carry news and advertising. Word of Mouth advertising - correct answer The passing of information, especially product recommendations, in an informal, unpaid, person-to-person manner, rather than by advertising or other forms of traditional marketing. mass media - correct answer Print or broadcast media that reach very large audiences. Mass media include radio, television, newspapers, magazines, and billboards. goods - correct answer Tangible products such as suits, soap, and soft drinks. services - correct answer A bundle of benefits that may or may not be physical, that are temporary in nature, and that come from the completion of a task.