APR 241 Exam 2 questions well answered graded A+

APR 241 Exam 2 questions well answered graded A+ The creative team consists of - correct answer creative director, art director, copy writer copywriter - correct answer person who creates the words and concepts for ads and commercials art director - correct answer Along with graphic designers and production artists, determines how the ad's verbal and visual symbols will fit together. creative director - correct answer head of a creative team of agency copywriters and artists who is assigned to a client's business and who is ultimately responsible for the creative product- the form the final ad takes creatives - correct answer the people who work in the creative department, regardless of the specialty informational ads - correct answer Promising benefits that will offer relief from an undesirable situation or condition. Informational ads tend to address negatively originated purchase motives, such as problem removal or avoidance, in an attempt to provide solutions to those problems. transformational ads - correct answer Promising benefits that will reward consumers. Transformational ads tend to address positively originated purchase motives, such as sensory gratification, intellectual stimulation, or social approval, in an attempt to make people feel happier. creative strategy - correct answer A written statement for the creatives to follow advertising objective - correct answer a specific communication task an advertising campaign should accomplish for a specific target audience target audience - correct answer The specific group of individuals to whom the advertising message is directed.