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APR Liberty University -APR 241 final exam questions well answered
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APR Liberty University -APR 241 final exam questions well answeredresearch is the controlled objective and systematic gathering of information for the purpose of describing and understanding How might we use research in PR? -to prevent crisis -to monitor the competition -to generate publicity -to measure success RPIE cycle Research, Planning, Implementation, Evaluation formative research research conducted at the beginning of the planning process, or during the implementation of a plan summative research When you've reached an end or stopping point in your campaign and you want to answer the question, "Did it work?"
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Liberty University
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APR
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