APR 241 Test 1 questions well answered

APR 241 Test 1 questions well answered publicity/press agentry model - correct answer communication is mostly one-way, initiated by an organization with little concern for accuracy or completeness public information model - correct answer communication is mostly one-way, initiated by an organization to inform publics with truthful and accurate information two-way asymmetrical model - correct answer communication is two-way but unbalanced, with the organization using research/feedback in an effort to persuade publics to change attitudes or behaviors two-way symmetrical model - correct answer communication is mostly balanced, with the organization as likely to change attitudes or behavior as its publics material information - correct answer any information that could affect investment decisions related to a particular security such as stock in a publicly traded company public information officer - correct answer provides accurate information that is attention getting advocacy - correct answer public promotion of a cause, idea or policy pseudo-event - correct answer circumstances or events created solely for the purpose of obtaining coverage in the media status conferral - correct answer when media pay attention to individuals and groups and therefore enhance their authority or bestow prestige to them public relations - correct answer a strategic communication process that builds mutually beneficial relationships between organizations and their publics