Communication Studies 150: UTK Gary test 2 questions with complete solutions

Communication Studies 150: UTK Gary test 2 questions with complete solutions Why is this a good time to be at UT if you are interested in magazines? - correct answer The University has classes dealing with magazines, an emphasis in magazine journalism, and a student-developed magazine called The Scoop. What publication did I show you in class that specifically relates to this? - correct answer The Scoop. Are specialized/targeted magazines more or less successful, generally speaking? Why and what is the term for this? - correct answer More successful. Magazines are very "demassified" How have postal regulations shaped the industry? Recognize two specific incidences of this. - correct answer In the 1840's congress made it very cheap to mail magazines. Early 1960's postal regulation changed and made it expensive to sell large magazines. What are the major categories of magazines? Know examples of each. - correct answer Consumer- anything you can find on a newsstand (Better Homes and Gardens) Non-consumer- not found on a newsstand (AARP) Place-based- Found wherever you go (ex: doctor's offices, hair salons, dentist..etc) Zines-Marketing pieces Regional and City Magazines- Advertisers reaching people in a certain region (ex: Southern magazine and Coastal Living) Sunday Supplements- a publication inserted into a Sunday newspaper Know the two highest circulation magazines (one is consumer, one is sponsored, neither is a Sunday supplement) - correct answer AARP, Better Homes and Gardens What is a Sunday supplement and how do they rank in circulation? - correct answer Magazine that comes in Sunday Newspaper and they do not rank as high as other magazines