Page 1 of 324
WGU C201 BUSINESS ACUMEN OBJECTIVE ASSESSMENT
EXAM VERSION 1-3 & STUDY GUIDE ALL 600 QUESTIONS
AND DETAILED SOLUTIONS LATEST UPDATE THIS YEAR
WGU C201 BUSINESS ACUMEN OBJECTIVE ASSESSMENT EXAM 1
QUESTION: A high-tech startup company is launching a marketing campaign for its new social
media portal by highlighting how the portal exceeds the connectivity and collaboration
capabilities of all other social media sites. Which type of competitive advantage is this company
leveraging?
A. Brand recognition
B. Customer loyalty
C. Price
D. Product - ANSWER-D. Product
QUESTION: Which marketing strategy is devoted to maintaining continuous bottom line prices
rather than relying on short-term price-cutting tactics such as cents-off coupons, rebates, and
special sales?
A. Skimming pricing
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B. Penetration pricing
C. Cost-based pricing
D. Everyday low pricing - ANSWER-D. Everyday low pricing
QUESTION: When would a pull promotional strategy enhance a competitive advantage to
market a product better than a push strategy?
A. When the product is best sold through personal selling activities.
B. When demand for the product is driven by marketing intermediaries.
C. When demand for the product is driven by the end user.
D. By combining messages of price-value, product differentiation, and prestige into a focused
campaign. - ANSWER-C. When demand for the product is driven by the end user.
QUESTION: Which marketing tool is often used to build effective relationship marketing
campaigns?
A. Affinity programs
B. Logistics
C. Distribution strategies
D. Product mix - ANSWER-A. Affinity programs
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QUESTION: Which element of the promotional mix has the advantage of messaging that can be
tailored for each customer, but the disadvantage of a high cost per contact?
A. Advertising
B. Personal selling
C. Sales promotion
D. Sponsorships - ANSWER-B. Personal selling
QUESTION: What three factors should be addressed in a successful marketing plan? Choose 3
answers
A. Target market
B. Product gross margin target
C. Sales revenue goals
D. Product specifications
E. Plan implementation timeline - ANSWER-A. Target market
C. Sales revenue goals
E. Plan implementation timeline
3
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QUESTION: Which three characteristics are measured in demographic segmentation? Choose 3
answers
A. Race and ethnicity
B. Geographic location
C. Income
D. Purchase history
E. Household size - ANSWER-A. Race and ethnicity
C. Income
E. Household size
Which part of the organizing process aids in effective and efficient progress toward planned
goals and often results in changes within the organization?
A. Promoting vision
B. Evaluating results
C. Turning strategy into action
D. Determining the specific activities - ANSWER-B. Evaluating results
QUESTION: What is the result of a company increasing the delegation of authority and the span
of control?
4
WGU C201 BUSINESS ACUMEN OBJECTIVE ASSESSMENT
EXAM VERSION 1-3 & STUDY GUIDE ALL 600 QUESTIONS
AND DETAILED SOLUTIONS LATEST UPDATE THIS YEAR
WGU C201 BUSINESS ACUMEN OBJECTIVE ASSESSMENT EXAM 1
QUESTION: A high-tech startup company is launching a marketing campaign for its new social
media portal by highlighting how the portal exceeds the connectivity and collaboration
capabilities of all other social media sites. Which type of competitive advantage is this company
leveraging?
A. Brand recognition
B. Customer loyalty
C. Price
D. Product - ANSWER-D. Product
QUESTION: Which marketing strategy is devoted to maintaining continuous bottom line prices
rather than relying on short-term price-cutting tactics such as cents-off coupons, rebates, and
special sales?
A. Skimming pricing
1
,Page 2 of 324
B. Penetration pricing
C. Cost-based pricing
D. Everyday low pricing - ANSWER-D. Everyday low pricing
QUESTION: When would a pull promotional strategy enhance a competitive advantage to
market a product better than a push strategy?
A. When the product is best sold through personal selling activities.
B. When demand for the product is driven by marketing intermediaries.
C. When demand for the product is driven by the end user.
D. By combining messages of price-value, product differentiation, and prestige into a focused
campaign. - ANSWER-C. When demand for the product is driven by the end user.
QUESTION: Which marketing tool is often used to build effective relationship marketing
campaigns?
A. Affinity programs
B. Logistics
C. Distribution strategies
D. Product mix - ANSWER-A. Affinity programs
2
,Page 3 of 324
QUESTION: Which element of the promotional mix has the advantage of messaging that can be
tailored for each customer, but the disadvantage of a high cost per contact?
A. Advertising
B. Personal selling
C. Sales promotion
D. Sponsorships - ANSWER-B. Personal selling
QUESTION: What three factors should be addressed in a successful marketing plan? Choose 3
answers
A. Target market
B. Product gross margin target
C. Sales revenue goals
D. Product specifications
E. Plan implementation timeline - ANSWER-A. Target market
C. Sales revenue goals
E. Plan implementation timeline
3
, Page 4 of 324
QUESTION: Which three characteristics are measured in demographic segmentation? Choose 3
answers
A. Race and ethnicity
B. Geographic location
C. Income
D. Purchase history
E. Household size - ANSWER-A. Race and ethnicity
C. Income
E. Household size
Which part of the organizing process aids in effective and efficient progress toward planned
goals and often results in changes within the organization?
A. Promoting vision
B. Evaluating results
C. Turning strategy into action
D. Determining the specific activities - ANSWER-B. Evaluating results
QUESTION: What is the result of a company increasing the delegation of authority and the span
of control?
4
