COM 2740 ~ Exam 2 Liberty University Question and answers correctly solved

COM 2740 ~ Exam 2 Liberty University Question and answers correctly solved COM 2740 ~ Exam 2 What are the 3 different types of segmentation - correct answer Geographic, demographic, and psychographic Geographic segmentation - correct answer the oldest form of segmentation - most useful for papers, radio, & TV Demographic segmentation - correct answer focuses on gender, ethnicity, age, income, and education. More useful in the past than it is today Psychographic segmentation - correct answer based on people's values & lifestyles Best example of psychographic segmentation is - correct answer VALS "Values & Lifestyles" typology - By mid 1980's, it netted 130 clients to the tune of $500 million, including Coke, GM, AT&T, P&G How do media companies craft messages to draw in audiences? - correct answer 1st - identify the segment with the greatest potential to be attracted 2nd - They try to draw us in by looking at the messages that have triggered our attention in the past, & trying to appeal to the existing needs & interests we have shown through our prior media consumption What is the relationship between TV channels and niche audiences? - correct answer When it comes to TV, we usually select a small subset of messages that we feel meet our needs best. Studies conducted in the 90's showed that in ca