Psychology Of Advertising Exam Questions With 100% Correct Answers

Psychology Of Advertising Exam Questions With 100% Correct Answers (1)the psychological core, (2)the process of making decisions, (3)the consumer's culture, and (4)consumer behavior outcomes and issues. - answerlist the four basic domains in consumer behavior Consumer behavior - answerreflects the totality of consumers' decisions with respect to the acquisition, consumption, and disposition of goods, services, activities, experiences, people, and ideas by (human) decision-making units [over time]. examples of consumer behavior - answer-use of services, activities, experiences, and ideas (attending a concert, taking a trip) -consumers make decisions about people (voting for politicians, reading books by certain authors) -hoices about the consumption of time, a scarce resource (youtube, Facebook, homework?) true - answerTRUE OR FALSE: How we use time reflects who we are, what our lifestyles are like, and how we are both the same as and different from others offering - answerBecause consumer behavior includes the consumption of so many things, we use the simple term _______ to encompass these entities. offering - answerA product, service, activity, experience, or idea offered by a marketing organization to consumers. acquisition - answerThe process by which a consumer comes to own an offering// obtaining goods and services, such as renting, leasing, trading, and sharing, time and money true - answerTRUE OR FALSE: interruption actually makes a pleasant experience seem more enjoyable when resumed. true - answerTRUE OR FALSE: attitudes toward materialism, status, and self-concept play a role in acquisition behavior usage - answer-The process by which a consumer uses an offering (core of consumer behavior) false - answertrue or false: Whether and why we use certain products can NOT symbolize something about who we are, what we value, and what we believe. marketers must be sensitive to when consumers are likely to use a product - answer-whether they find it effective -whether they control their consumption of it -how they react after using it Disposition - answerThe process by which a consumer discards an offering. -vintage shops -recycling disposition acquisition - answerEntire markets are designed around linking one consumer's ________ decision to other consumers' ________ decisions 1 -personal goals, 2- safety concerns, 3 - or a desire to reduce economic, social, or psychological risk. - answerDecisions about whether to acquire, use, or dispose of an offering are often related to __________________ (3) transparency - answerincreasingly of concern when consumers want to know what a brand or company stands for. 1) Buying 2)Trading 3)Renting/Leasing 4)Bartering 5)Gifting 6)Finding 7)Stealing 8) Sharing - answerEight Ways to Acquire an Offering