SEMESTER 1 2024
ASSESSMENT 03 - EXAMINATION PORTFOLIO
ALL QUESTIONS ANSWERED
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FOR ASSIGNMENT, PORTFOLIO AND EXAM
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, TABLE OF CONTENTS
1 INTRODUCTION.............................................................................................4
2 MEDIA POLICY AND REGULATION..................................................................5
2.1 Internal and external media regulations in South Africa.........................5
2.1.2 Freedom of expression and the limitations thereof and whether the
Prevention and Combating of Hate Crimes and Hate Speech Bill enhances
or hinders freedom of expression [Essay]..................................................6
3 MEDIA MANAGEMENT....................................................................................8
3.1 Media and communications market........................................................9
4 REPRESENTATION.......................................................................................11
The chosen magazine advertisement that effectively illustrates the
theoretical concept of simulacrum...........................................................12
4.1.1 Definition and explanation of the simulacrum theory in the context
of representation......................................................................................13
4.1.3 Four signs from the chosen advertisement concerning the concept
of "profound reality."................................................................................14
4.2 Media and the construction of identity.................................................15
4.3 Gender and the media..........................................................................17
4.3.1 Introduction.....................................................................................18
4.3.3 Conclusion.......................................................................................21
Gender representation in South Africa..................................................21
4.4 MEDIA AND THE ENVIRONMENT...............................................................22
The challenges experienced by journalists when representing nature..........22
4.4.1 Introduction........................................................................................22
4.4.2 Body...................................................................................................23
4.4.3 Conclusion.......................................................................................24
4.5 Media and violence...............................................................................25
4.5.1 Debates on Violence in Media and Current Findings.......................26
4.5.2 Practical Measures for Prevention of Violence................................26
CONCLUSION..................................................................................................27
SOURCES CONSULTED...................................................................................28
,SELF-ASSESSMENT AND SELF-REFLECTION...................................................31
ADDENDUM - Prevention and Combating of Hate Crimes and Hate Speech Bill
.......................................................................................................................32
, 1 INTRODUCTION
The following examination portfolio will provide information, definitions, discussions and
elaboration based on the following themes: Media Policy and Regulation, Media
Management, Representation, and Media and the Environment. Internal and external
media regulations in South Africa will be discussed and questions will be answered after
reading the Prevention and Combating of Hate Crimes and Hate Speech Bill. A brief
overview of the Bill and an explanation on whether the Bill can be regarded as internal
or external regulation will be provided. An essay will be written in which a discussion of
freedom of expression and the limitations thereof will be explained, and whether the
Prevention and Combating of Hate Crimes and Hate Speech Bill enhances or hinders
freedom of expression. Michael Porter's Five Forces model will be identified, and a
comprehensive assessment of each force will be elaborated. Under representation, a
magazine advertisement that effectively illustrates the theoretical concept of simulacrum
will be selected. A comprehensive explanation of the simulacrum theory in the context
of representation will be defined, an evaluation of whether the chosen advertisement
can be categorised as a representation of simulacrum will be made. Additionally, an
elaboration on four signs from the chosen advertisement concerning the concept of
"profound reality" will be discussed. An essay on how South African media have dealt
with issues of Africanness and South Africanness in coverage of issues around
xenophobia will be explained. Lastly, under gender and media an essay that critically
analyses how the media constructs and perpetuates stereotypes related to gender will
be discussed. Information about challenges experienced by journalists when
representing nature will be provided.