Business notes: ESB V2 A questions amd answers

What is SWOT? strengths, weaknesses, opportunities, threats what is the meaning of each letter? Opportunity- by identifying opportunities the business should have a ready made list of new goals to reach. Weakness acting on weakness identified in the swot analysis can be challenging but often necessary to grow a business. Threats anticipating and mitigating the threats identified in your swot analysis may be the most difficult challenge primarily because threats are typically external factors. strength Acting on your strengths more like "do more of what you're already good at" what is the primary characteristic of all physical and digital sales channels? Closing sales what is direct competition? any company that offers the same thing as you What is indirect competition a business that provides different products or services from yours but potentially could satisfy the same needs within the same target audience. your company manufactures 72 hr. emergency kits and sells them for a low-profit margin. you want to expand your customer base to increase your sales volume, but you have a limited budget. What marketing method would be the best choice? social media product quality assurance testing involves the following testing processes: -review the results of internal quality assurance testing. - refine quality measures as needed to increase the level of satisfaction with your product -establish the method to use for testing product quality - determine what standards have to be met based on the product and industry - product testing control testing should be established before sales to customers begin and ongoing after which sales channel hes been opened to manufactures because of digital tools? direct to customers Elements of a sales process 1. Prospecting 2. preparation 3. approach 4. presentation 5. handling objections 6. closing 7. follow-up what is an example of primary data Information collected from a poll of your company Facebook followers you have opened a for-profit adult technical school and you want to advertise it to potential students throughout your state. Which marketing method would be most appropriate? local television ad which tool is most useful in helping customer service support sales strategies? CRM(customer relationship management) which two ways can customer service and support affects sales? more sales customers evangelists increase sales through responsiveness and personalization you create a new strategy for lawncare services that involves assessing lawn health, applying the correct herbicides and pesticides and other necessary solution to quickly bring a lawn back to health. What are three things you will need to consider regarding the mass delivery of your service? -Finding a source of materials to support your service. -Training employees with the knowledge to consistently deliver the service. -Creating an effective demonstration of your service for potential customers. you are a technical trainer. you teach online courses to help workers more efficiently use Microsoft Office application. What is an effective way to measure your teaching performance during an online course? Conduct onscreen pop-up quizzes what are two characteristics of fulfillment centers differ from direct distribution -Warehousing is a primary role. -Fulfilment centers pack and ship for a manufacturer. you downloaded several of your favorite songs and used them in an ad to promote your product on social media sites. The ad was rejected because of the songs you chose. You are told you violated Fair Use copyright -purpose of your use -amount of the work copied -Effect of your use on the potential market of the work copied. which three segments in a marketing plan? Behavioral, Geographic, and Demographic which two are segments in a marketing plan demographic, psychographic retail Selling products directly to end customers for a profit, either in-store, online, mail-order, or by phone. wholesale Selling products in bulk to various outlets or retailers for onward sale. direct-to-consumer When a brand or manufacturer sells direct to