CMKG CPCM study guide exam GradedA 2024

CMKG CPCM study guide exam GradedA 2024 A. Market shares. Through a compilation of banners in the data. - CORRECT ANSWER-Which of the following analytics is NOT available in retailer POS data? A. Market shares. Through a compilation of banners in the data. B. All of these analytics are available in retailer POS data. C. Trends. Through time variations available in the data. D. Sales and profit analysis. Through total store, aisle, department, brand, and segment. E. Shopper insights. Through transactional and shopping basket data. A. Ensuring the loyalty card data updates correctly. - CORRECT ANSWER-What's the least important consideration when creating a monthly updated store-level report from syndicated scanner data? A. Ensuring the loyalty card data updates correctly. B. Planning for new store openings or closures. C. Identifying key performance indicators. D. Planning for new products that may be introduced after the report is created. D. $106,250.00 (Work =Sales / AC Distribution... = 8,500,000/80) - CORRECT ANSWER-If a SKU has achieved $8,500,000 in sales and has 80% ACV distribution, what is its Sales per Point of Distribution (SPPD)? A. $531.25 B. $1,062.50 C. $106.25 D. $106,250.00 True (share) - CORRECT ANSWER-True or false? If a retailer sells $135 million in 13 weeks and grew 20% vs year ago and the Market sells $500 million in 13 weeks and grew 18% versus a year ago then the retailer is gaining $ share. A. Share of features by brand divided by the brand's dollar share within the category - CORRECT ANSWER-How do you determine fair share of features for a brand? A. Share of features by brand divided by the brand's dollar share within the category B. Dollar sales sold on feature divided by total dollar sales for a brand C. Share of features by brand for the market minus share of features by brand for the retailer D. Promoted sales share by brand minus base sales share by brand A. Market basket analysis - CORRECT ANSWER-Which of the following analyses provides the information about other products that are purchased at the same time as a specific category? A. Market basket analysis B. Geodemographic analysis C. Leakage tree analysis D. Syndicated scanner data analysis A. Product line extension - CORRECT ANSWER-A Supplier decides to introduce a new product size in Brand A, which is a 12-pack of smaller-sized products than the original lineup. What is this an example of? A. Product line extension B. Brand extension C. Cannibalization D. Incremental contribution 66 (WORK= (1) Sales per $MM ACV: 10,000/25=400 (2) Sales Index: