COM2740 Florida State University -COM2740 Final Exam correctly answered

COM2740 Florida State University -COM2740 Final Exam correctly answeredDefine Mass Media - correct answer -Orlik (1992): "The process of rapidly conveying identical information, assertions, + attitudes to potentially large, dispersed + diversified audiences via mechanisms capable of achieving that task." -DeFleur and Dennis (1993): "A process in which professional communicators use media to disseminate messages widely, rapidly, + continuously to arouse intended meanings in large and diverse audiences *in attempts to influence them in a variety of ways.*" -Berger (1995): " (Mass Comm) Involves the use of print and electronic media, such as newspapers, magazines, film, radio, or TV, to communicate to the large number of people who are located in various places - often scattered all over the country or world." *COMMONALITY: SPREADING A MESSAGE to a LARGE AUDIENCE, through VARIOUS CHANNELS, to ACCOMPLISH SOME TYPE OF GOAL.* -Mass Media: a practice of using media technologies to reach a large audience, through mass communication. Define Medium; What are the 3 types? - correct answer The means of communicating a message. There are 3: 1. One to One, 2. Mass Media, 3. New Media (the digital world) How is Mass Media categorized - correct answer Categorized based on the vehicle (method) it uses Define Media Vehicle - correct answer A media vehicle refers to a specific method (like digital, radio, newspaper etc.) of media used by a business to deliver advertising messages to its target audience.