Samenvatting Sustainable Business Development
Hogeschool Utrecht
12-03-2019
Robert, K.H. e.a. (2013), Sustainable Handbook
,Inhoud
1. Tutorial Sustainability Knowledge ............................................................................................. 5
Ecologische Voetafdruk ....................................................................................................................... 5
The Business Sustainability Roadmap ................................................................................................. 5
De 4 duurzaamheidsprincipes met bijhorende problemen ................................................................ 5
Tragedy of the Commons .................................................................................................................... 5
Limits to growth .................................................................................................................................. 5
Snelheid waarmee de bron leeg raakt, is afhankelijk van: .................................................................. 6
Peak-oil ................................................................................................................................................ 6
Factoren die van invloed zijn op de beschikbaarheid van resources .................................................. 6
Technically & Economically recoverability of resources ..................................................................... 6
2. Linear & Circular Economy ........................................................................................................ 7
The Environmental Impact of human activities .................................................................................. 7
Impact of Technology: I = P × A × T ..................................................................................................... 7
Vermindering van T ............................................................................................................................. 7
Eco-efficiency ...................................................................................................................................... 7
Dus hoe kan de T worden vermindert? ............................................................................................... 7
Eco-efficiëntie: lineair systeem zorgt voor vertraging ........................................................................ 8
Eco-effectiviteit: circulair ontwerp is eeuwig ...................................................................................... 8
Twee product types ............................................................................................................................. 8
C2C Principes ....................................................................................................................................... 9
R-ladder met strategieën van circulariteit .......................................................................................... 9
Lineair vs. Circulair .............................................................................................................................. 9
Biomimicry........................................................................................................................................... 9
Downcycling, recycling en upcycling ................................................................................................. 10
Eco-effectiviteit ................................................................................................................................. 10
Impact of Affluence: I = P × A × T ...................................................................................................... 10
Recap ................................................................................................................................................. 10
3. Developing a sustainability strategy ........................................................................................ 11
TNS..................................................................................................................................................... 11
5 level Framework for Strategic Sustainable Development (FSSD)................................................... 11
ABCD Strategy ................................................................................................................................... 11
Forecasting vs. Backcasting ............................................................................................................... 11
3 stappen backcasting from principles .............................................................................................. 11
Corporate Social Responsibility (CSR) ............................................................................................... 12
Waarom CSR? 3M.............................................................................................................................. 12
Pagina | 2
, De leeftijden en niveaus van CSR ...................................................................................................... 12
Waarom faalt CSR? ............................................................................................................................ 12
Hoe weten we of een bedrijf CSR 1.0 of 2.0 is? ................................................................................ 13
5 stappen naar CSR 2.0 implementatie ............................................................................................. 13
Duurzaamheid als belangrijke motor voor innovatie: 5 stadia volgens Nidumolu ........................... 13
4. Macro & Stakeholder environment ......................................................................................... 14
Factoren die breakdown van sustainability ERM veroorzaken ......................................................... 14
Waardevolle informatie voor risicobeheer kan worden verkregen wanneer een organisatie de tijd
neemt om: ......................................................................................................................................... 14
WBCSD ............................................................................................................................................... 14
Relevante factoren in de macro environment voor het bedrijf ........................................................ 14
4 centrale vragen voor baseline analyse ........................................................................................... 14
Principe 1 ........................................................................................................................................... 14
Principe 2 ........................................................................................................................................... 15
Principe 3 ........................................................................................................................................... 15
Principe 4 ........................................................................................................................................... 15
Waarom is stakeholder management zo belangrijk?........................................................................ 15
3 stappen voor goede dialoog met stakeholders .............................................................................. 15
3 M’s omtrent stakeholder management ......................................................................................... 15
4 stakeholders uit de MVO prestatieladder ...................................................................................... 16
NGO ................................................................................................................................................... 16
Het belang van Reputatiemanagement ............................................................................................ 16
5. Strategy Implementation CSR standards and guidelines ........................................................... 17
Maatstaf duurzaam ondernemen ..................................................................................................... 17
Duurzaam ondernemen richtlijnen ................................................................................................... 17
UN Global Compact ........................................................................................................................... 17
ISO 26000: Social Responsibility ........................................................................................................ 17
ISO 14001 .......................................................................................................................................... 18
OECD richtlijnen voor multinationale ondernemingen ..................................................................... 18
GRI ..................................................................................................................................................... 18
Een schonere productie moet bepaalde kenmerken hebben ........................................................... 18
Specifieke richtlijnen ......................................................................................................................... 19
6. Marketing and Sustainable business models............................................................................ 20
Roger’s innovatie-acceptatiecurve (doelgroep/marktsegment) ....................................................... 20
Drie soorten waarde waarnaar we op zoek zijn bij het kopen van een nieuw product/dienst ........ 20
Activist Marketing ............................................................................................................................. 20
Pagina | 3
, Greenwashing.................................................................................................................................... 21
Rebound effect .................................................................................................................................. 21
Hoe duurzaam gedrag tot stand brengen ......................................................................................... 21
Duurzaam gedrag tot stand brengen: tien regels voor markcommunicatie en fun-theorie ............ 21
Vier segmenten groen markt (Kotler marketing 3.0) ........................................................................ 22
Milieueconomie is een instrument voor eerlijke prijsstelling (milieu en prijzen)............................. 22
Externe effecten internaliseren......................................................................................................... 22
Goude regel Eid en Wing ................................................................................................................... 22
Business model .................................................................................................................................. 22
Hoe een duurzamer bedrijfsmodel beheren? Veerkracht! ............................................................... 23
Sustainable business models ............................................................................................................. 23
Business model 1: Products to Services System (PSS)....................................................................... 23
Business Model 2: Sharing / renting.................................................................................................. 23
Business Model 3: One 4 One ........................................................................................................... 23
Terugkijken ................................................................................................................................ 24
Week 1............................................................................................................................................... 24
Week 2............................................................................................................................................... 26
Week 3............................................................................................................................................... 29
Week 4............................................................................................................................................... 31
Week 5............................................................................................................................................... 33
Pagina | 4
Hogeschool Utrecht
12-03-2019
Robert, K.H. e.a. (2013), Sustainable Handbook
,Inhoud
1. Tutorial Sustainability Knowledge ............................................................................................. 5
Ecologische Voetafdruk ....................................................................................................................... 5
The Business Sustainability Roadmap ................................................................................................. 5
De 4 duurzaamheidsprincipes met bijhorende problemen ................................................................ 5
Tragedy of the Commons .................................................................................................................... 5
Limits to growth .................................................................................................................................. 5
Snelheid waarmee de bron leeg raakt, is afhankelijk van: .................................................................. 6
Peak-oil ................................................................................................................................................ 6
Factoren die van invloed zijn op de beschikbaarheid van resources .................................................. 6
Technically & Economically recoverability of resources ..................................................................... 6
2. Linear & Circular Economy ........................................................................................................ 7
The Environmental Impact of human activities .................................................................................. 7
Impact of Technology: I = P × A × T ..................................................................................................... 7
Vermindering van T ............................................................................................................................. 7
Eco-efficiency ...................................................................................................................................... 7
Dus hoe kan de T worden vermindert? ............................................................................................... 7
Eco-efficiëntie: lineair systeem zorgt voor vertraging ........................................................................ 8
Eco-effectiviteit: circulair ontwerp is eeuwig ...................................................................................... 8
Twee product types ............................................................................................................................. 8
C2C Principes ....................................................................................................................................... 9
R-ladder met strategieën van circulariteit .......................................................................................... 9
Lineair vs. Circulair .............................................................................................................................. 9
Biomimicry........................................................................................................................................... 9
Downcycling, recycling en upcycling ................................................................................................. 10
Eco-effectiviteit ................................................................................................................................. 10
Impact of Affluence: I = P × A × T ...................................................................................................... 10
Recap ................................................................................................................................................. 10
3. Developing a sustainability strategy ........................................................................................ 11
TNS..................................................................................................................................................... 11
5 level Framework for Strategic Sustainable Development (FSSD)................................................... 11
ABCD Strategy ................................................................................................................................... 11
Forecasting vs. Backcasting ............................................................................................................... 11
3 stappen backcasting from principles .............................................................................................. 11
Corporate Social Responsibility (CSR) ............................................................................................... 12
Waarom CSR? 3M.............................................................................................................................. 12
Pagina | 2
, De leeftijden en niveaus van CSR ...................................................................................................... 12
Waarom faalt CSR? ............................................................................................................................ 12
Hoe weten we of een bedrijf CSR 1.0 of 2.0 is? ................................................................................ 13
5 stappen naar CSR 2.0 implementatie ............................................................................................. 13
Duurzaamheid als belangrijke motor voor innovatie: 5 stadia volgens Nidumolu ........................... 13
4. Macro & Stakeholder environment ......................................................................................... 14
Factoren die breakdown van sustainability ERM veroorzaken ......................................................... 14
Waardevolle informatie voor risicobeheer kan worden verkregen wanneer een organisatie de tijd
neemt om: ......................................................................................................................................... 14
WBCSD ............................................................................................................................................... 14
Relevante factoren in de macro environment voor het bedrijf ........................................................ 14
4 centrale vragen voor baseline analyse ........................................................................................... 14
Principe 1 ........................................................................................................................................... 14
Principe 2 ........................................................................................................................................... 15
Principe 3 ........................................................................................................................................... 15
Principe 4 ........................................................................................................................................... 15
Waarom is stakeholder management zo belangrijk?........................................................................ 15
3 stappen voor goede dialoog met stakeholders .............................................................................. 15
3 M’s omtrent stakeholder management ......................................................................................... 15
4 stakeholders uit de MVO prestatieladder ...................................................................................... 16
NGO ................................................................................................................................................... 16
Het belang van Reputatiemanagement ............................................................................................ 16
5. Strategy Implementation CSR standards and guidelines ........................................................... 17
Maatstaf duurzaam ondernemen ..................................................................................................... 17
Duurzaam ondernemen richtlijnen ................................................................................................... 17
UN Global Compact ........................................................................................................................... 17
ISO 26000: Social Responsibility ........................................................................................................ 17
ISO 14001 .......................................................................................................................................... 18
OECD richtlijnen voor multinationale ondernemingen ..................................................................... 18
GRI ..................................................................................................................................................... 18
Een schonere productie moet bepaalde kenmerken hebben ........................................................... 18
Specifieke richtlijnen ......................................................................................................................... 19
6. Marketing and Sustainable business models............................................................................ 20
Roger’s innovatie-acceptatiecurve (doelgroep/marktsegment) ....................................................... 20
Drie soorten waarde waarnaar we op zoek zijn bij het kopen van een nieuw product/dienst ........ 20
Activist Marketing ............................................................................................................................. 20
Pagina | 3
, Greenwashing.................................................................................................................................... 21
Rebound effect .................................................................................................................................. 21
Hoe duurzaam gedrag tot stand brengen ......................................................................................... 21
Duurzaam gedrag tot stand brengen: tien regels voor markcommunicatie en fun-theorie ............ 21
Vier segmenten groen markt (Kotler marketing 3.0) ........................................................................ 22
Milieueconomie is een instrument voor eerlijke prijsstelling (milieu en prijzen)............................. 22
Externe effecten internaliseren......................................................................................................... 22
Goude regel Eid en Wing ................................................................................................................... 22
Business model .................................................................................................................................. 22
Hoe een duurzamer bedrijfsmodel beheren? Veerkracht! ............................................................... 23
Sustainable business models ............................................................................................................. 23
Business model 1: Products to Services System (PSS)....................................................................... 23
Business Model 2: Sharing / renting.................................................................................................. 23
Business Model 3: One 4 One ........................................................................................................... 23
Terugkijken ................................................................................................................................ 24
Week 1............................................................................................................................................... 24
Week 2............................................................................................................................................... 26
Week 3............................................................................................................................................... 29
Week 4............................................................................................................................................... 31
Week 5............................................................................................................................................... 33
Pagina | 4
