ET 340 Final Exam Questions with Correct Answers

ET 340 Final Exam Questions with Correct Answers In the "Entrepreneurship in Action" case study, Haupt and Alstin began their design process by doing which of the following? - Answer-by finding out why the conventional product was not used In the "Entrepreneurship in Action" case study, what was the method that Haupt and Alstin used to gather information about adults' current attitudes toward helmets? - Answer-anonymous questionnaires The text defines design thinking as: - Answer-a process used to solve complex problems and navigate uncertain environments During this phase of design thinking, ideas generated through the ideation process are transformed into concrete actions. - Answer-implementation phase The main purpose of the implementation phase is to do which of the following? - Answer-Test assumptions of new ideas to shape them into viable opportunities. Generating and developing new ideas based on observations gained during the inspiration process is called which of the following? - Answer-ideation In design thinking, what is meant by inspiration? - Answer-the problem or opportunity that starts the search for a solution How are ideas tested in the implementation stage? - Answer-through low-cost prototypes Closely monitoring the behavior and activities of users in their own environment is called which of the following? - Answer-observation Insight might best be described as which of the following? - Answer-an interesting, nonobvious piece of observation information that drives opportunities The starting point of design thinking is which of the following? - Answer-What do people need? Janelle notices that a consumer rubs a piece of candle over the outer edge of a can before replacing the lid. She asks the customer to explain why he does that. The answer to the question will provide Janelle with which of the following? - Answer-insight into consumer behavior Interviews should have open-ended questions. Which of the following represents an open-ended question? - Answer-What concerns would you have in using this product? What is the "golden rule" of interviewing? - Answer-Actively listen to the other person You are interviewing someone about a new concept in debit cards. The interviewee immediately tells you that he hates debit cards and never uses them. What would be the appropriate next step? - Answer-Explore why he hates debit cards. Which of the following is a good best practice when interviewing customers? - AnswerAll of these Why is it important to understand how people feel in the situation you are trying to improve? - Answer-It will help you design something of value to the person for whom you are designing. What phase of design thinking is associated with experimentation? - Answerimplementation Why is experimentation required? - Answer-to make sure that entrepreneurs have the right assumptions about meeting the demands of potential customers