Mmc 2000 Florida State University -MMC 2000 Exam 1 questions with complete solutions

Mmc 2000 Florida State University -MMC 2000 Exam 1 questions with complete solutionsDoes a fish know it is wet? - correct answer No Communication - correct answer The (reciprocal & ongoing) process of creating shared meaning. It is the transmission of a message from a source to a receiver. What is a convenient way to describe the act of communication? - correct answer Source --> Message --> Receiver --> Channel A source sends a message through a medium to a receiver producing some effect. *Media=Communication* What is Harold Laswell's ONE-WAY model of communication? (look at chart) - correct answer Who? Says what? Through which channel? To whom? With what effect? Communicator --> Message --> Medium --> Receiver --> Effect If the source speaks a technical language far beyond the receivers level of skill, is this communication? - correct answer No because there must be a SHARING OF MEANING for communication to take place. What are some problems with Laswell's model? - correct answer 1. It makes it seem like we are giving away info 2. It does not account for any interferences with the communication process 3. It does not include or explain non-verbal communication (ex. head nod) 4. It suggests that the receiver passively accepts the source's message 5. If a response is "huh?" this is a form of feedback--the receiver is now a source sending a message to the source who is now a receiver (this is also not include in the model) Wilbur Schramm (look at chart) - correct answer Created a better model of communication. Encoder/Interpreter/Decoder-->Message--> Encoder/Interpreter/Decoder-->Message--> Interpersonal Communication - correct answer Communication between two or a few people Encode - correct answer A message is first encoded: transforming ideas into an understandable sign or symbol Example: speaking, writing, filming, printing Decode - correct answer Once received, the message is decoded: interpreting signs or symbols Example: listening, reading, watching Noise - correct answer Anything that interferes with successful communication Example: screaming or a missing page from a book Medium - correct answer Encoded messages are carried by a medium. A medium is a vehicle by which messages are conveyed Example: a phone carries our voice to a friends across town Mass Medium - correct answer When the medium is a technology that carries messages to a large number of people. We use media and mass media interchangeably. Example: radio carries the sound of music and news What mass media do we regularly use? - correct answer Radio, TV, books, magazines, newspapers, movies, sound recordings, cell phones and computer networks Mass Communication - correct answer The process of creating shared meaning between the mass media and their audiences Schramm uses Osgood's ideas - correct answer Schramm recreated a general model to help visualize the aspects of the mass communication process Schramm's model of mass communication (look at chart) - correct answer (From personal to mass)