AQA psychology research methods year 2 key terms Exam Questions and Answers

AQA psychology research methods year 2 key terms Exam Questions and Answers Content analysis - Answer-An observational technique where a type of media is sampled to find out how often particular words, images or ideas are mentioned Coding unit - Answer-The level data of data being analysed in a content analysis Correlation - Answer-A mathematical technique showing the relationship between two co-variables Case study - Answer-An in depth investigation, describing and analysing a single individual, group, institution or event Longitudinal - Answer-A study is ______________ when researchers collect several sets of data from the same group over a long period of time Reliability - Answer-The consistency of findings from an investigation or measuring device Test-retest - Answer-Method of checking reliability where the same people are tested in the same way on another occasion Inter rater reliability - Answer-Extent to which two or more researchers agree Internal reliability - Answer-The extent to which a measure is consistent within itself External reliability - Answer-The extent to which a measure varies from one use to another Validity - Answer-The extent to which an observed effect is genuine Face validity - Answer-Form of validity where the measure is scrutinised to check if it appears to measure what it is supposed to Concurrent validity - Answer-The extent to which a psychological measure relates to an existing similar measure External validity - Answer-The extent to which findings can be generalised to other settings, times and people Internal validity - Answer-Whether the observed effects are due to manipulation of the independent variable Ecological validity - Answer-Th extent to which find