Recreatiemanagement Sarah Soens
Inhoudsopgave
1 BEGRIP RECREATIE EN DEFINITIE ............................................................................................... 4
1.1 RECREATIE................................................................................................................................. 4
1.2 RECREATIE VS TOERISME............................................................................................................... 4
2 RECREATIE IN VLAANDEREN OF BELGIË...................................................................................... 5
2.1 RECREATIE IN NATUUR ................................................................................................................. 5
2.2 RECREATIE IN SPORT .................................................................................................................... 5
2.3 RECREATIE IN ATTRACTIEPARKEN .................................................................................................... 5
2.4 RECREATIE IN CULTUUR ................................................................................................................ 5
3 RECREATIE IN HET BUITENLAND ................................................................................................ 7
3.1 NATIONAL PARKS IN DE USA......................................................................................................... 7
3.2 ENKELE BOEIENDE VOORBEELDEN IN EUROPA .................................................................................... 7
3.2.1 ALPINE PEARLS ...............................................................................................................................7
3.2.2 EDEN PROJECT ................................................................................................................................8
3.2.3 LIGHTHOUSES CROATIA ....................................................................................................................9
3.2.4 AUTOSTADT IN WOLFSBURG .............................................................................................................9
3.2.5 EUROPEAN ROUTE OF INDUSTRY ......................................................................................................10
3.2.6 COOKING IN CRETE ........................................................................................................................10
3.2.7 F60 ............................................................................................................................................11
3.2.8 CONCLUSIES .................................................................................................................................11
4 RECREATIE-MANAGEMENT ...................................................................................................... 12
4.1 PROFIT VS BENEFIT .................................................................................................................... 12
4.2 OVERHEID VS BEDRIJVEN ............................................................................................................ 12
4.3 DE 5 FASEN VAN MANAGEMENT .................................................................................................. 13
4.4 EEN JAPANS MANAGEMENTMODEL ............................................................................................... 14
4.5 MASLOV PIRAMIDE ................................................................................................................. 14
4.5.1 TOEGEPAST OP EEN PROVINCIAAL DOMEIN .........................................................................................14
4.6 SERVICE DESIGN........................................................................................................................ 15
5 RECREATIE-ORGANISATIE ........................................................................................................ 16
5.1 ORGANISATIE & PERSONEELSSTRUCTUUR ....................................................................................... 16
5.2 VERTICALE VS HORIZONTALE STRUCTUUR ....................................................................................... 16
5.3 PIRAMIDE-DENKEN.................................................................................................................... 17
5.4 NIVEAUS EN STATUTEN STAFF ...................................................................................................... 17
5.5 SELECTEREN VAN WERKNEMERS ................................................................................................... 18
6 RECREATIE – MARKETING ........................................................................................................ 20
1
,Recreatiemanagement Sarah Soens
6.1 WAT IS MARKETING .................................................................................................................. 20
6.2 VERSCHIL TUSSEN MARKETING PUBLIEKE SECTOR EN PRIVATE SECTOR ................................................... 20
6.3 DE BASICS VAN MARKETING: DE 4 (5-6) P’S.................................................................................... 20
6.4 ENKELE OBSERVATIES MBT DE MARKETING MIX ................................................................................ 20
6.4.1 PRODUCT: LIFE CYCLE & DYNAMIC/STATIC .........................................................................................20
6.4.2 PRODUCT – MARKET MATRIX ...........................................................................................................21
6.4.3 PRICE: PROFIT VS SUBSIDY ...............................................................................................................22
6.5 OPMAAK VAN EEN MARKETING PLAN ........................................................................................... 23
7 RECREATIE – EVENTMANAGEMENT ......................................................................................... 24
7.1 WAT IS EEN EVENT? .................................................................................................................. 24
7.2 DE ACHT FASEN VAN EEN EVENEMENT ........................................................................................... 24
7.2.1 FASE 1 HET IDEE ..........................................................................................................................24
7.2.2 FASE 2 HAALBAARHEID + BESLUIT ....................................................................................................24
7.2.3 FASE 3 DOELSTELLINGEN EN BUDGET? ..............................................................................................25
7.2.4 FASE 4 ORGANISATIESTRUCTUUR.....................................................................................................25
7.2.5 FASE 5 ALGEMENE EN GEDETAILLEERDE VOORBEREIDING .....................................................................25
7.2.6 FASE 6 PROMOTIE ........................................................................................................................25
7.2.7 FASE 7 ACTIE ...............................................................................................................................26
7.2.8 FASE 8 FEEDBACK EN EVALUATIE .....................................................................................................26
7.3 WAT KAN ER FOUT LOPEN TIJDENS EEN EVENEMENT? ........................................................................ 26
8 BEZOEKERSCENTRUM .............................................................................................................. 27
8.1 WAT IS EEN BEZOEKERSCENTRUM? ............................................................................................... 27
8.2 WELKE ZIJN DE MOGELIJKE FUNCTIES VAN EEN BEZOEKERSCENTRUM? ................................................... 27
8.3 BEZOEKERSCENTRA OVERHEIDSORGANISATIES – PRIVÉDBEDRIJVEN ...................................................... 27
9 PLOPSALAND ........................................................................................................................... 28
9.1 STUDIO 100 ............................................................................................................................ 28
9.2 BUSINESS MODEL ...................................................................................................................... 28
9.3 PLOPSALAND DE PANNE............................................................................................................. 29
9.3.1 EVOLUTION MULTI-DAY DESTINATION ...............................................................................................29
9.4 ANDERE .................................................................................................................................. 29
9.4.1 PLOPSA HOTEL DE PANNE ...............................................................................................................29
9.4.2 PLOPSA VILLAGE DE PANNE .............................................................................................................29
9.4.3 PLOPSA INDOOR HASSELT ...............................................................................................................29
9.4.4 PLOPSA STATION ANTWERP ............................................................................................................30
9.4.5 PLOPSA COO ................................................................................................................................30
9.4.6 PLOPSAQUA HANNUT-LANDEN ........................................................................................................30
9.4.7 PLOPSAQUA MECHELEN .................................................................................................................30
9.4.8 PLOPSA INDOOR COEVORDEN ..........................................................................................................30
9.4.9 HOLIDAY PARK PFALZ .....................................................................................................................30
9.4.10 MAJALAND KOWNATY ..................................................................................................................30
9.4.11 MAJALAND WARSCHAU................................................................................................................30
9.4.12 MAJALAND GDANSK ....................................................................................................................31
9.4.13 MAJALAND PRAAG ......................................................................................................................31
9.5 STRATEGISCHE LOCATIES IN EUROPA ............................................................................................. 31
2
,Recreatiemanagement Sarah Soens
10 PROVINCIEDOMEINEN WEST-VLAANDEREN........................................................................... 32
10.1 FUNCTIES .............................................................................................................................. 32
10.2 UITDAGINGEN ........................................................................................................................ 32
10.3 BEHOEFTEN ........................................................................................................................... 33
10.4 OPLOSSING: GROEIMODEL EN ZONERING ...................................................................................... 33
10.5 UITBREIDING: WAAR EN HOE? ................................................................................................... 33
10.6 BUDGET ................................................................................................................................ 33
10.7 MISSIE ................................................................................................................................. 34
10.8 ORGANISATIE PROVINCIEDOMEINEN VIA DUOBAAN GROENDIENST EN MINAWA .................................. 34
10.8.1 GROENDIENST? WIE DOET WAT? ...................................................................................................34
10.8.2 BESTAFFING GROENDIENST............................................................................................................35
10.9 WIE ZIJN DE DOELGROEPEN? ..................................................................................................... 35
10.10 MISSIE................................................................................................................................ 35
10.11 VISIE .................................................................................................................................. 35
10.12 STRATEGIE ........................................................................................................................... 35
10.12.1 DOMEIN/STREEKBEZOEKER BEDIENEN MET.....................................................................................35
10.12.2 BURGER LOKKEN MET .................................................................................................................35
10.12.3 ONDERWIJS ..............................................................................................................................36
10.12.4 BASISVOORWAARDEN ................................................................................................................36
10.13 CONCLUSIES ......................................................................................................................... 37
10.13.1 STRUCTURE FOLLOWS STRATEGY ..................................................................................................37
10.13.2 HRM ......................................................................................................................................37
10.13.3 BUDGET ...................................................................................................................................37
10.13.4 MARKETING EN PROMOTIE ..........................................................................................................37
11 WESTTOER ............................................................................................................................ 38
11.1 MISSIE WESTTOER .................................................................................................................. 38
11.2 VISIE I WAAR WILLEN WE STAAN IN 2025 .................................................................................... 38
11.3 ADELINGEN WESTTOER ............................................................................................................ 38
11.3.1 TOERISTISCHE ONTWIKKELING ........................................................................................................38
11.3.2 RECREATIE .................................................................................................................................38
11.3.3 KENNISCENTRUM ........................................................................................................................39
11.3.4 MARKETING ...............................................................................................................................39
11.3.5 REGIOWERKING...........................................................................................................................39
3
, Recreatiemanagement Sarah Soens
1 Begrip recreatie en definitie
TIJD
NIET-VRIJE TIJD
VRIJE TIJD
vb. school, werk, slapen
VRIJE TIJD
BRUTO VRIJE TIJD NETTO VRIJE TIJD
vb. klussen/huishoudelijke verplichtingen enge betekenis van vrije tijd
NETTO VRIJE TIJD
RECREATIE TOERISME
1.1 Recreatie
ð Recreatie is een vrijetijdsactiviteit met ontspannend karakter
ð Maar niet alle vrijetijdsvormen zijn tevens recreatie. Als iemand in zijn netto vrije tijd
gaat studeren is dat geen recreatie
ð Maar als iemand in zijn netto vrije tijd een cursus Italiaans gaat volgen uit interesse,
is dat wel een vorm van recreatie
RECREATIE IS DUS VEEL RUIMER DAN TOERISME
1.2 Recreatie vs toerisme
Recreatie Toerisme
Ruimer Enger
Re-creëren: sport, cultuur… in (Verre) verplaatsing voor zaken, vakantie,
thuisomgeving recreatie
ð Recreatie kan een onderdeel zijn van toerisme vb. pretpark bezoeken in het
buitenland, op reis gaan naar vb. India om een week yoga te doen
4
Inhoudsopgave
1 BEGRIP RECREATIE EN DEFINITIE ............................................................................................... 4
1.1 RECREATIE................................................................................................................................. 4
1.2 RECREATIE VS TOERISME............................................................................................................... 4
2 RECREATIE IN VLAANDEREN OF BELGIË...................................................................................... 5
2.1 RECREATIE IN NATUUR ................................................................................................................. 5
2.2 RECREATIE IN SPORT .................................................................................................................... 5
2.3 RECREATIE IN ATTRACTIEPARKEN .................................................................................................... 5
2.4 RECREATIE IN CULTUUR ................................................................................................................ 5
3 RECREATIE IN HET BUITENLAND ................................................................................................ 7
3.1 NATIONAL PARKS IN DE USA......................................................................................................... 7
3.2 ENKELE BOEIENDE VOORBEELDEN IN EUROPA .................................................................................... 7
3.2.1 ALPINE PEARLS ...............................................................................................................................7
3.2.2 EDEN PROJECT ................................................................................................................................8
3.2.3 LIGHTHOUSES CROATIA ....................................................................................................................9
3.2.4 AUTOSTADT IN WOLFSBURG .............................................................................................................9
3.2.5 EUROPEAN ROUTE OF INDUSTRY ......................................................................................................10
3.2.6 COOKING IN CRETE ........................................................................................................................10
3.2.7 F60 ............................................................................................................................................11
3.2.8 CONCLUSIES .................................................................................................................................11
4 RECREATIE-MANAGEMENT ...................................................................................................... 12
4.1 PROFIT VS BENEFIT .................................................................................................................... 12
4.2 OVERHEID VS BEDRIJVEN ............................................................................................................ 12
4.3 DE 5 FASEN VAN MANAGEMENT .................................................................................................. 13
4.4 EEN JAPANS MANAGEMENTMODEL ............................................................................................... 14
4.5 MASLOV PIRAMIDE ................................................................................................................. 14
4.5.1 TOEGEPAST OP EEN PROVINCIAAL DOMEIN .........................................................................................14
4.6 SERVICE DESIGN........................................................................................................................ 15
5 RECREATIE-ORGANISATIE ........................................................................................................ 16
5.1 ORGANISATIE & PERSONEELSSTRUCTUUR ....................................................................................... 16
5.2 VERTICALE VS HORIZONTALE STRUCTUUR ....................................................................................... 16
5.3 PIRAMIDE-DENKEN.................................................................................................................... 17
5.4 NIVEAUS EN STATUTEN STAFF ...................................................................................................... 17
5.5 SELECTEREN VAN WERKNEMERS ................................................................................................... 18
6 RECREATIE – MARKETING ........................................................................................................ 20
1
,Recreatiemanagement Sarah Soens
6.1 WAT IS MARKETING .................................................................................................................. 20
6.2 VERSCHIL TUSSEN MARKETING PUBLIEKE SECTOR EN PRIVATE SECTOR ................................................... 20
6.3 DE BASICS VAN MARKETING: DE 4 (5-6) P’S.................................................................................... 20
6.4 ENKELE OBSERVATIES MBT DE MARKETING MIX ................................................................................ 20
6.4.1 PRODUCT: LIFE CYCLE & DYNAMIC/STATIC .........................................................................................20
6.4.2 PRODUCT – MARKET MATRIX ...........................................................................................................21
6.4.3 PRICE: PROFIT VS SUBSIDY ...............................................................................................................22
6.5 OPMAAK VAN EEN MARKETING PLAN ........................................................................................... 23
7 RECREATIE – EVENTMANAGEMENT ......................................................................................... 24
7.1 WAT IS EEN EVENT? .................................................................................................................. 24
7.2 DE ACHT FASEN VAN EEN EVENEMENT ........................................................................................... 24
7.2.1 FASE 1 HET IDEE ..........................................................................................................................24
7.2.2 FASE 2 HAALBAARHEID + BESLUIT ....................................................................................................24
7.2.3 FASE 3 DOELSTELLINGEN EN BUDGET? ..............................................................................................25
7.2.4 FASE 4 ORGANISATIESTRUCTUUR.....................................................................................................25
7.2.5 FASE 5 ALGEMENE EN GEDETAILLEERDE VOORBEREIDING .....................................................................25
7.2.6 FASE 6 PROMOTIE ........................................................................................................................25
7.2.7 FASE 7 ACTIE ...............................................................................................................................26
7.2.8 FASE 8 FEEDBACK EN EVALUATIE .....................................................................................................26
7.3 WAT KAN ER FOUT LOPEN TIJDENS EEN EVENEMENT? ........................................................................ 26
8 BEZOEKERSCENTRUM .............................................................................................................. 27
8.1 WAT IS EEN BEZOEKERSCENTRUM? ............................................................................................... 27
8.2 WELKE ZIJN DE MOGELIJKE FUNCTIES VAN EEN BEZOEKERSCENTRUM? ................................................... 27
8.3 BEZOEKERSCENTRA OVERHEIDSORGANISATIES – PRIVÉDBEDRIJVEN ...................................................... 27
9 PLOPSALAND ........................................................................................................................... 28
9.1 STUDIO 100 ............................................................................................................................ 28
9.2 BUSINESS MODEL ...................................................................................................................... 28
9.3 PLOPSALAND DE PANNE............................................................................................................. 29
9.3.1 EVOLUTION MULTI-DAY DESTINATION ...............................................................................................29
9.4 ANDERE .................................................................................................................................. 29
9.4.1 PLOPSA HOTEL DE PANNE ...............................................................................................................29
9.4.2 PLOPSA VILLAGE DE PANNE .............................................................................................................29
9.4.3 PLOPSA INDOOR HASSELT ...............................................................................................................29
9.4.4 PLOPSA STATION ANTWERP ............................................................................................................30
9.4.5 PLOPSA COO ................................................................................................................................30
9.4.6 PLOPSAQUA HANNUT-LANDEN ........................................................................................................30
9.4.7 PLOPSAQUA MECHELEN .................................................................................................................30
9.4.8 PLOPSA INDOOR COEVORDEN ..........................................................................................................30
9.4.9 HOLIDAY PARK PFALZ .....................................................................................................................30
9.4.10 MAJALAND KOWNATY ..................................................................................................................30
9.4.11 MAJALAND WARSCHAU................................................................................................................30
9.4.12 MAJALAND GDANSK ....................................................................................................................31
9.4.13 MAJALAND PRAAG ......................................................................................................................31
9.5 STRATEGISCHE LOCATIES IN EUROPA ............................................................................................. 31
2
,Recreatiemanagement Sarah Soens
10 PROVINCIEDOMEINEN WEST-VLAANDEREN........................................................................... 32
10.1 FUNCTIES .............................................................................................................................. 32
10.2 UITDAGINGEN ........................................................................................................................ 32
10.3 BEHOEFTEN ........................................................................................................................... 33
10.4 OPLOSSING: GROEIMODEL EN ZONERING ...................................................................................... 33
10.5 UITBREIDING: WAAR EN HOE? ................................................................................................... 33
10.6 BUDGET ................................................................................................................................ 33
10.7 MISSIE ................................................................................................................................. 34
10.8 ORGANISATIE PROVINCIEDOMEINEN VIA DUOBAAN GROENDIENST EN MINAWA .................................. 34
10.8.1 GROENDIENST? WIE DOET WAT? ...................................................................................................34
10.8.2 BESTAFFING GROENDIENST............................................................................................................35
10.9 WIE ZIJN DE DOELGROEPEN? ..................................................................................................... 35
10.10 MISSIE................................................................................................................................ 35
10.11 VISIE .................................................................................................................................. 35
10.12 STRATEGIE ........................................................................................................................... 35
10.12.1 DOMEIN/STREEKBEZOEKER BEDIENEN MET.....................................................................................35
10.12.2 BURGER LOKKEN MET .................................................................................................................35
10.12.3 ONDERWIJS ..............................................................................................................................36
10.12.4 BASISVOORWAARDEN ................................................................................................................36
10.13 CONCLUSIES ......................................................................................................................... 37
10.13.1 STRUCTURE FOLLOWS STRATEGY ..................................................................................................37
10.13.2 HRM ......................................................................................................................................37
10.13.3 BUDGET ...................................................................................................................................37
10.13.4 MARKETING EN PROMOTIE ..........................................................................................................37
11 WESTTOER ............................................................................................................................ 38
11.1 MISSIE WESTTOER .................................................................................................................. 38
11.2 VISIE I WAAR WILLEN WE STAAN IN 2025 .................................................................................... 38
11.3 ADELINGEN WESTTOER ............................................................................................................ 38
11.3.1 TOERISTISCHE ONTWIKKELING ........................................................................................................38
11.3.2 RECREATIE .................................................................................................................................38
11.3.3 KENNISCENTRUM ........................................................................................................................39
11.3.4 MARKETING ...............................................................................................................................39
11.3.5 REGIOWERKING...........................................................................................................................39
3
, Recreatiemanagement Sarah Soens
1 Begrip recreatie en definitie
TIJD
NIET-VRIJE TIJD
VRIJE TIJD
vb. school, werk, slapen
VRIJE TIJD
BRUTO VRIJE TIJD NETTO VRIJE TIJD
vb. klussen/huishoudelijke verplichtingen enge betekenis van vrije tijd
NETTO VRIJE TIJD
RECREATIE TOERISME
1.1 Recreatie
ð Recreatie is een vrijetijdsactiviteit met ontspannend karakter
ð Maar niet alle vrijetijdsvormen zijn tevens recreatie. Als iemand in zijn netto vrije tijd
gaat studeren is dat geen recreatie
ð Maar als iemand in zijn netto vrije tijd een cursus Italiaans gaat volgen uit interesse,
is dat wel een vorm van recreatie
RECREATIE IS DUS VEEL RUIMER DAN TOERISME
1.2 Recreatie vs toerisme
Recreatie Toerisme
Ruimer Enger
Re-creëren: sport, cultuur… in (Verre) verplaatsing voor zaken, vakantie,
thuisomgeving recreatie
ð Recreatie kan een onderdeel zijn van toerisme vb. pretpark bezoeken in het
buitenland, op reis gaan naar vb. India om een week yoga te doen
4
