1.0 Introduction :
It was conducted a market research on 17 of May ,in Uxbridge college about the
Popularity of cocktails.Therefore the main purpose of this research was find out the
answer of the question ‘’who drinks more cocktails females or males’’ in order to
identify the preferences in difference between men and women in the ways of
drinking cocktails in order to bring in a new product based on the results of the
market research.Furthermore the main reason was to identify the average of
spendings on cocktails between men and women in order to reduce or increase the
prices of the new cocktails that would appear in the market. In addition this market
research was done by giving out paper with a survey made of 10 questions to
random 20 people.
1.1 Terms of Reference
This report will be completed and submitted to…….
2.0 Research conducted
In order to get accurate results, this research was conducted through primary
research which were by giving out the 20 exemplars of surveys to 20 random
attendees.It was chosen to use the surveys as a method of primary research due to
the fact that collects in a shorter period of time without any spendings ,the
quantitative and qualitative data from the attendees.Therefore the surveys were
conducted individually by me in order to evaluate the results and compare them with
the secondary data.The obtained results will be used for future market improvements
and to bring in new products that both satisfies men and women in order to increase
sales and service.
In fact , after collecting all the surveys from the sample it was concluded that 100%
of the attendees answered all the given questions which shows an interest in the
followed topic and that all the attendees were serious enough in regards to the
carried out research.This also shows that the collected information is reliable due to
the fact that it was carried out by myself. In fact ,the results could not be biased as i
personally saw the gender of my attendees ,therefore i could be based that the
figures would be accurate as far as i know.In addition the primary research was
reliable because I didn't force anyone to answer the the survey, it was all their own
opinions and preferences.
Collecting the data was challenging due to the fact that i had to ask
randomly/strangely 20 people in order to give them to fill out my survey.I had to
involve unknown to me people in order to get accurate ,valid data and to find out
what other thinks about cocktails so that better results would be obtained.
The secondary research used in this market research was the sources from the
internet.Furthermore the statistics and journals from the social media and internet
It was conducted a market research on 17 of May ,in Uxbridge college about the
Popularity of cocktails.Therefore the main purpose of this research was find out the
answer of the question ‘’who drinks more cocktails females or males’’ in order to
identify the preferences in difference between men and women in the ways of
drinking cocktails in order to bring in a new product based on the results of the
market research.Furthermore the main reason was to identify the average of
spendings on cocktails between men and women in order to reduce or increase the
prices of the new cocktails that would appear in the market. In addition this market
research was done by giving out paper with a survey made of 10 questions to
random 20 people.
1.1 Terms of Reference
This report will be completed and submitted to…….
2.0 Research conducted
In order to get accurate results, this research was conducted through primary
research which were by giving out the 20 exemplars of surveys to 20 random
attendees.It was chosen to use the surveys as a method of primary research due to
the fact that collects in a shorter period of time without any spendings ,the
quantitative and qualitative data from the attendees.Therefore the surveys were
conducted individually by me in order to evaluate the results and compare them with
the secondary data.The obtained results will be used for future market improvements
and to bring in new products that both satisfies men and women in order to increase
sales and service.
In fact , after collecting all the surveys from the sample it was concluded that 100%
of the attendees answered all the given questions which shows an interest in the
followed topic and that all the attendees were serious enough in regards to the
carried out research.This also shows that the collected information is reliable due to
the fact that it was carried out by myself. In fact ,the results could not be biased as i
personally saw the gender of my attendees ,therefore i could be based that the
figures would be accurate as far as i know.In addition the primary research was
reliable because I didn't force anyone to answer the the survey, it was all their own
opinions and preferences.
Collecting the data was challenging due to the fact that i had to ask
randomly/strangely 20 people in order to give them to fill out my survey.I had to
involve unknown to me people in order to get accurate ,valid data and to find out
what other thinks about cocktails so that better results would be obtained.
The secondary research used in this market research was the sources from the
internet.Furthermore the statistics and journals from the social media and internet
