Claudia Celeste Bakker 558812.
Hagar Dawwi 615413.
Giovanni van Dam 622396
108
Business Studies VT
28-01-18
,Executive summary
In this report is Vopak integral analysed. Vopak is split in six different business units.
They are divided in the countries that Vopak is currently operating in. They business
units that Vopak is focused on are; The Netherlands, Europe, Asia (others), Singapore,
United States, Americas (others) and the combination of Europe, Middle East & Africa.
From the analysis of the ashridge mission model you can conclude that one of the
highest priority that Vopak has is safety. They work nonetheless with chemicals. Not
only does Vopak feel the responsibility for the products she transports, but Vopak feels
responsible for the environment. Vopak is in international company that operates in
more than 30 countries. They travel by sea so that means they need to have a large
network. Because safety is a high priority at Vopak, means that they teach the safety
regulations to all their employees all over the world.
The business analysis concludes that Vopak is currently in a rising line options wise. But
the financial score is still too low according to Altman. The profit analysis shows that the
Netherlands is the most profitable business unit that Vopak has. Singapore however, is a
rising star for Vopak. They even built a new terminal a few years ago, which has proven
to be very profitable. The combination of Europe, Middle East & Africa are the only ‘dog’
that Vopak currently has.
In the forecast it’s predicted that is 2018 their turnover will rise with 21%, which it has
been doing for a few years. Most of the post will predict a rise for Vopak. It is even
predicted that the number of employees will rise. This doe however mean more external
costs for Vopak, which will also rise with the rise of the new employees. The forecast
also shows that Vopak will be growing and stay healthy.
The SWOT-analyse compares the external issues, strengths and weaknesses of Vopak. It
shows that the biggest strength Vopak has, is their great reputation that they have
developed over 400 years. Another strength is that they are the market leader. It also
shows that Vopak has a great opportunity. Which are the transitions to renewable
energy. If Vopak stays developing over time they can strengthen their already strong
reputation. As mentioned earlier Vopak feels a great deal of responsibility for the
environment. If they develop then they can feel a sense of accomplishment.
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,Inhoudsopgave
Executive summary........................................................................................................................ 2
Inhoudsopgave................................................................................................................................. 3
Inleiding............................................................................................................................................. 5
Profiel van de onderneming........................................................................................................ 6
1.1 Inleiding.............................................................................................................................................. 6
1.2 Ashridge mission model................................................................................................................. 6
1.3 stakeholdersanalyse..................................................................................................................... 10
1.4 Krachtenveld analyse................................................................................................................... 12
1.5 Conclusie........................................................................................................................................... 13
Medewerkers Koninklijke Vopak.................................................................................................... 14
Bedrijfsanalyse.............................................................................................................................. 17
2.1 Fundamentele Analyse................................................................................................................. 17
2.1.1 Solvabiliteit.................................................................................................................................................. 17
2.1.2 Liquiditeit..................................................................................................................................................... 18
2.1.3 Rentabiliteit................................................................................................................................................. 19
2.1.4. Activiteit kengetallen.............................................................................................................................. 23
2.1.5 Werknemerskengetallen........................................................................................................................ 26
2.1.6 Omgevingsanalyse.................................................................................................................................... 30
2.1.7 Dupon Chart................................................................................................................................................ 31
2.1.8 Belegginskengetallen............................................................................................................................... 32
Omzet- en winstanalyse.............................................................................................................. 35
2.2.1 Geografische verspreiding....................................................................................................... 35
2.2.2 Verdeling naar activiteiten...................................................................................................... 37
2.2.3 Portfolioanalyse.......................................................................................................................... 38
2.3 Bedrijfstaklevenscyclus............................................................................................................... 39
3.Forecasting.................................................................................................................................. 40
3.1 Top-down forecasting................................................................................................................... 40
3.1.1 Omzetprognose.......................................................................................................................................... 40
3.1.2 Externe kosten........................................................................................................................................... 41
3.1.3 Personeelskosten....................................................................................................................... 42
3.1.4 Balanstotaal................................................................................................................................................. 42
3.1.5 Vaste en vlottende activa....................................................................................................................... 42
3.1.6 Afschrijvingen............................................................................................................................................ 43
3.1.7 Solvabiliteit.................................................................................................................................................. 43
3.1.8 Overige posten resultaten rekening.................................................................................................. 44
3.1.9 Debetzijde balans...................................................................................................................................... 45
3.1.10 Creditzijde balans.................................................................................................................... 46
3.1.11 Resterende voorspellingen................................................................................................................. 47
3.1.12 Balans.......................................................................................................................................................... 48
3.2 Fine tuning forecast....................................................................................................................... 48
3.2.1 Vergelijking boekjaar 2017................................................................................................................... 49
3.2.2 Vergelijking boekjaar 2018................................................................................................................... 49
4. SWOT Analyse........................................................................................................................... 50
4.1 Huidige strategie............................................................................................................................ 50
4.2 Interne issues.................................................................................................................................. 50
4.3 Externe issues................................................................................................................................. 51
4.4 Confrontatiematrix........................................................................................................................ 52
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, 4.5 Kansen en bedreigingen na aanleiding confrontatiematrix.............................................53
4.6 Strategische opties......................................................................................................................... 53
5 conclusie...................................................................................................................................... 55
Bibliografie..................................................................................................................................... 56
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